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Work Background
TINK Marketing & DesignFractional CMO & Founder
Feb. 2023Denver, CO areaEmpowering small to mid-market B2B companies with strategic marketing leadership to accelerate growth and enhance brand awareness. • Growth-Focused Leadership: Drive client acquisition and revenue growth by overseeing the marketing function, allowing CEOs to focus on broader business priorities.
• Strategic Marketing Planning: Audit, develop, and implement comprehensive marketing strategy roadmaps and integrated marketing plans that align with business objectives.
• Brand Messaging & Campaign Development: Craft compelling brand narratives, marketing campaigns, and assets that ensure consistency, reflect brand voice, and reinforce positioning. Skilled in aligning messaging with audience expectations to drive engagement and brand recognition.
• Omnichannel Marketing Expertise: Skilled in developing and executing integrated marketing campaigns across web, social media, digital platforms, and executive communication channels. Proficient in a variety of marketing automation tools to drive engagement, streamline workflows, and maximize audience reach.
• Client Success & Brand Elevation: Deliver results-driven marketing strategies that drive real business impact, such as securing Walmart’s Golden Ticket for a client’s product—leading to nationwide distribution.
• Project Management & Execution: A results-oriented planner with a proven ability to keep initiatives on schedule and aligned with organizational goals.
• Certified Facilitator: Leadership Strategies Effective Facilitator® Certified, ensuring impactful collaboration and strategic guidance.
Impact Point GroupVice President, Client Service & Delivery
May. 2020 - Dec. 2022Greater Denver AreaDelivered high-level strategic oversight to guide the IPG team in solving critical business challenges, driving value creation, and maximizing growth opportunities. Spearheaded the evolution of event brands and engagement strategies to enhance market positioning and client impact. • Client Services Leadership: Led the Client Services Team in executing seamless client delivery and fulfillment, ensuring commitments were met within cost, quality, and timeline benchmarks.
• Brand & Engagement Strategy: Developed and refined event branding and engagement frameworks to elevate audience connection and market presence.
• Marketing & Sales Leadership: Oversaw IPG’s marketing and sales initiatives, implementing targeted programs to enhance brand visibility and revenue generation.
Spin Event ManagementPresident/CEO (Merged with Impact Point Group - May 2020)
Jul. 2017 - May. 2020Greater Denver AreaLed the planning, execution, and strategic positioning of corporate events, marketing, and PR initiatives to drive attendance, engagement, and brand visibility. Partnered with B2B clients to design seamless, high-impact events that foster meaningful experiences for employees, clients, and partners. • Event Strategy & Execution: Developed and implemented comprehensive event programs for mid-size to large organizations, ensuring flawless execution and measurable impact.
• Vendor & Partner Collaboration: Built strong relationships with vendors and service providers to successfully coordinate event programs across local and regional markets.
• Sponsorship & Stakeholder Engagement: Cultivated and managed sponsor relationships to enhance event promotions, secure onsite activations, and drive strategic alignment with business objectives.
eLoyalty, a TeleTech CompanyDirector of Marketing
Mar. 2013 - Jun. 2017Englewood, COEstablished and led the marketing and event program for CCaaS and on-premises contact center technology, driving brand awareness, demand generation, and revenue growth. Spearheaded strategic marketing initiatives, collaborating with Cisco and key partners to execute high-impact campaigns and events that strengthened market positioning and pipeline development. • Integrated Demand Generation: Designed and executed multi-channel marketing strategies—including digital, traditional, and event-based campaigns—to support sales efforts and accelerate revenue growth.
• Strategic Planning & Execution: Developed annual marketing and event plans, collaborating with executive leadership, corporate marketing, product teams, and delivery to ensure alignment with business objectives.
• Budget & Fund Management: Oversaw marketing budgets, forecasts, and funding allocation, including management of Cisco Marketing Development Funds (MDF) and Joint Marketing Funds (JMF) to maximize ROI.
• Event Technology & Execution: Led implementation of event management tools for streamlined invitation processes, registration, execution, follow-ups, and performance measurement.
• Performance Analytics & Optimization: Measured and reported demand generation effectiveness using CRM (Salesforce) and Pardot analytics, continuously refining strategies based on data-driven insights.
• Vendor & Partner Collaboration: Negotiated and managed marketing and event vendors, ensuring seamless execution and cost efficiency.
• Team Leadership & Development: Managed a high-performing team of three direct and two indirect reports, fostering collaboration and execution excellence.
TeleTechSr. Marketing Manager, Events
Dec. 2010 - Mar. 2013Englewood, COLed the development and management of TeleTech’s corporate events program, shaping a global event strategy that supported corporate and product identity. Spearheaded cross-functional collaboration with regional teams and sales leaders to plan and execute high-impact tradeshows and conferences across diverse industry verticals. • Strategic Event Planning & Execution: Researched, developed, and implemented annual event plans, ensuring alignment with corporate growth initiatives.
• Budget & Performance Management: Oversaw a multimillion-dollar budget, successfully managing over 20 events annually while consistently achieving key business objectives.
• Event Logistics & Operations: Directed all aspects of event coordination, including vendor negotiations, onsite execution, sponsorships, and post-event analysis.
• Integrated Messaging & Branding: Partnered with sales, marketing communications, and product teams to ensure cohesive event messaging and seamless product launch integrations.
TeleTechVertical Marketing Manager
Nov. 2009 - Dec. 2010Led day-to-day marketing activities to strengthen the effectiveness of TeleTech’s marketing solutions department. Provided strategic leadership in driving brand awareness, market positioning, and audience engagement. • Managed and maintained budgets/timelines, creative reviews, and consistent achievement of project objectives.
• Maintained relevant, up-to-date Web site content.
• Partnered with internal and external teams to strategically plan, develop, and produce innovative, valuable, and brand-consistent marketing and communications programs.
• Consulted with international marketing teams on the production of global materials as well as supporting day-to-day activities.
TeleTechProject Manager, Marketing Communications
Nov. 2008 - Oct. 2009Managed the development, execution, and optimization of integrated external campaigns that supported TeleTech’s business vision and revenue growth. • Demand Generation Strategy: Designed and executed high-impact marketing campaigns focused on lead acquisition and pipeline development.
• Event Marketing Leadership: Oversaw all event logistics for tradeshows and conferences, collaborating closely with sales teams to maximize lead-generation efficiency.
CaridianBCT, Inc.Program Manager, Marketing Communications
Apr. 2006 - Nov. 2008Led the development and execution of global marketing communications programs for a medical device company, driving strategic initiatives to achieve both short- and long-term business objectives. • Strategic Market Positioning: Developed and implemented marketing programs to increase sales, profitability, and market share across designated product areas.
• Global Communications Strategy: Managed integrated communication efforts to enhance brand visibility and customer engagement in key markets.
• Revenue & Growth Enablement: Executed targeted campaigns designed to support business expansion and long-term revenue growth.
Agilent TechnologiesGlobal Events Manager
Sep. 2002 - Feb. 2003Roseville, California, United StatesDeveloped and executed worldwide event strategies to support marketing initiatives, enhance brand visibility, and drive engagement across diverse global markets.
• Event Strategy & Execution: Researched, recommended, and managed tradeshows to align with corporate marketing objectives and industry positioning.
• Cross-Regional Collaboration: Partnered with regional teams to develop targeted messaging and promotional collateral, ensuring consistency across approximately 100 events annually.
• Brand Awareness & Market Growth: Implemented event-driven strategies to strengthen brand presence, foster industry relationships, and support business expansion.
Agilent TechnologiesMarcom Integrator - Wireless Test & Measurement
Jun. 1999 - Sep. 2002Santa Rosa, California, United StatesPartnered with product teams to drive the successful launch of the 8960 system, ensuring strategic alignment with market positioning and business objectives.
• Product Launch Strategy: Spearheaded go-to-market initiatives, collaborating across teams to develop compelling messaging and marketing assets.
• Integrated Communications: Managed marketing efforts to enhance visibility and engagement, ensuring seamless execution of launch activities.
• Cross-Functional Collaboration: Worked closely with product teams to refine messaging, promotions, and customer outreach strategies for maximum impact.
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