eLoyalty, a TeleTech CompanyDirector of Marketing
Mar. 2013 - Jun. 2017Englewood, COEstablished and led the marketing and event program for CCaaS and on-premises contact center technology, driving brand awareness, demand generation, and revenue growth. Spearheaded strategic marketing initiatives, collaborating with Cisco and key partners to execute high-impact campaigns and events that strengthened market positioning and pipeline development. • Integrated Demand Generation: Designed and executed multi-channel marketing strategies—including digital, traditional, and event-based campaigns—to support sales efforts and accelerate revenue growth.
• Strategic Planning & Execution: Developed annual marketing and event plans, collaborating with executive leadership, corporate marketing, product teams, and delivery to ensure alignment with business objectives.
• Budget & Fund Management: Oversaw marketing budgets, forecasts, and funding allocation, including management of Cisco Marketing Development Funds (MDF) and Joint Marketing Funds (JMF) to maximize ROI.
• Event Technology & Execution: Led implementation of event management tools for streamlined invitation processes, registration, execution, follow-ups, and performance measurement.
• Performance Analytics & Optimization: Measured and reported demand generation effectiveness using CRM (Salesforce) and Pardot analytics, continuously refining strategies based on data-driven insights.
• Vendor & Partner Collaboration: Negotiated and managed marketing and event vendors, ensuring seamless execution and cost efficiency.
• Team Leadership & Development: Managed a high-performing team of three direct and two indirect reports, fostering collaboration and execution excellence.