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Work Background
UnileverDigital Marketing & Media Lead
Jan. 2025IndonesiaResponsible to transform Unilever Indonesia Foods business unit marketers into social first leaders in the industry
UnileverNutrition SEA Digital Marketing & Commerce Hub Lead
Jul. 2022 - Mar. 2025IndonesiaResponsible for SEA-region strategy and deployment when it comes into data, content, search, and measurement of digital marketing and dCommerce activity.
UnileverSenior Digital Manager
Mar. 2022 - Jun. 2022IndonesiaResponsible to country digital marketing strategy and end to end digital consumer experience across Foods, Beverages, and Ice Cream categories.
UnileverSenior Media Manager
Jun. 2021 - Mar. 2022IndonesiaManage Unilever Home Care brands media activity from TV, digital, to strategic media partnership with key media partners ranging from Muslim media, brand accountability and viewability, also influencer content planning framework. Awarded VP BPC Award 2021 for outstanding career performance in corporate consumer data management system.
Toko Mamak MamakPartner
Nov. 2018Jakarta, IndonesiaAdvising for financial model, business operation, and marketing. Growth hacking the untapped home industry of stay at home, from home.
UnileverMedia Manager
Aug. 2018 - Jun. 2021IndonesiaManage Unilever Home Care brands media activity from TV, digital, to strategic partnership with key media partners ranging from performance, influencer, and programmatic. In 2018-2019, I launched and co-lead the first Digital Hub in SEAA cluster as the first cross-functional hub that works as digital marketing and data center for the company.
IDS | International Design SchoolGuest Lecturer
Jul. 2018 - Oct. 2019Greater Jakarta Area, IndonesiaCo-create the syllabus and teach Digital Marketing & Advertising subject for Digital Film and Digital Design major. Advocating the concept of industrial skill link & match with adaptive learning in class.
HOOQDigital Marketing Manager
May. 2018 - Aug. 2018IndonesiaPerformance, social, analytics, partnership and automation. Orchestrate product and content marketing initiatives to get people HOOQ'd in Indonesia.
Putera Sampoerna FoundationDigital Marketing Manager
Jun. 2017 - May. 2018Greater Jakarta Area, IndonesiaLead the company digital marketing transformation initiatives, including but not limited to website, database and CRM, social media, and digital media. Responsible for both Sampoerna University and Sampoerna Academy brand presence in digital platform.
Sale StockHead of Customer Acquisition
Nov. 2016 - Jun. 2017Banten Province, IndonesiaLead both paid and social media management team, establish alignment to grow the platforms and optimize media placements for acquiring new customer.
Sale StockSenior Campaign Manager
Mar. 2016 - Oct. 2016IndonesiaResponsible to develop and manage brand marketing campaign across channels and consumer funnels. Launched Sale Stock first TV marketing campaign and improve brand consideration massively by combining TV and Facebook as forefront.
MindshareConnection Planning Manager
Jan. 2015 - Mar. 2016Manage team to develop integrated media strategies and co-create campaign directions for national and multinational accounts. Strategic consulting, including but not limited to media and business planning. Category experiences are Lubricants (Castrol), FMCG (TPSFood - Taro) and Telco account (XL Axiata).
MindshareMedia Planning Executive
Jan. 2014 - Dec. 2014Jabodetabek , IndonesiaDevelop media strategies, category review, performance review, and annual campaign directions for several brands. Category experiences are airlines (Indonesia AirAsia), lubricants (Castrol), sports apparel (Nike), tourism (Hong Kong Tourism Board and Hong Kong Disneyland) and FMCG (TPS Food - Taro). Adopting and incorporate digital media strategy on every media recomendation. Participated on several new business pitches, and won 2 account for Mindshare-M/SIX Indonesia: Garuda Indonesia and Combiphar.
MindshareMedia Investment Executive
Mar. 2013 - Dec. 2013Greater Jakarta Area, IndonesiaResponsible to explore opportunity and creative ideas for marketing campaign, optimize, negotiate and implement media buying. Experienced in handling various kind of accounts on FMCG (Mondelez - Oreo), Airlines (Indonesia AirAsia, AirAsia X), Lubricants (Castrol), and Apparel (Nike Sportswear). Successfully optimize the buying method and turnaround time for media plan deliveries on AirAsia & Castrol accounts.
GroupMMedia Masters III
Dec. 2012 - Feb. 2013Greater Jakarta Area, IndonesiaA management trainee program organized by GroupM Indonesia. Responsible to learn a comprehensive subject specializing on Media (Media Planning, Buying and Strategy), Digital and Marketing in general.
Pertamina UTCStudent Internship
Jan. 2012 - Apr. 2012Jabodetabek , IndonesiaWork as a research assistant while finishing thesis experiment titled "AVO Modeling in Baturaja Carbonate Reservoir" as a project between Pertamina UTC and WISFIR Laboratory, ITB. Responsible to process high volume of seismic data and do a 2D model of the field.
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