Fabiana Xavier - Head of Brand & Creative | Fractional Marketing Director | Brand Builder for Start-ups,

Head of Brand & Creative | Fractional Marketing Director | Brand Builder for Start-ups

Email Marketing ManagerGrowth HackerDigital Ads ManagerEvent ProducerCreative ProducerBusiness OwnerCopywriterInfluencer Marketing ManagerASOMarketing Analytics ManagerCRM managerCEOAffiliate MarketingCommunity ManagerCommunications ManagerPR ManagerSMM ManagerSEO ManagerStartup FounderMarketing DirectorMarketingC-level Executive🐦 DesignCMOArt DirectorAdvisorFounderBrand Marketing ManagerContent Manager

I help early-stage and scaling brands find their voice, tell their story, and show up brilliantly, across marketing, creative and comms. Whether it’s launching a product, building a brand from scratch, or turning chaos into clarity, I bring the strategic thinking of a marketer and the eye of a creative. I've led brand and marketing for global names and start-ups alike, from launching AI tools and Web3 platforms to creating content with F1 drivers, TikTokers, and beauty influencers. I’ve built two start-ups myself, so I get the juggle. I’m hands-on, founder-friendly, and know how to make big things happen on lean budgets. I’ve worked across: – AI-driven marketing: tools, comms, content & process – Brand and content strategy – Go-to-market planning & creative execution – Social, ads, partnerships & influencer – Campaign platforms and storytelling – Team-building and creative leadership Looking for: – Fractional Head of Marketing / Brand / Creative roles – Strategic brand + content projects – Start-ups that want standout storytelling from the start I’m looking for a role where I can blend brand, marketing and creative, ideally at a start-up or scale-up that wants to build something distinctive and meaningful from the ground up. That could look like a fractional Head of Brand or Creative Director role, or a hybrid marketing + creative position where I can help shape strategy, bring campaigns to life, and lead storytelling across every touchpoint. I’ve led brand films, product launches, always-on content, and full rebrands, across AI, sport, lifestyle, and D2C. Now I’m keen to partner with teams who value strong thinking, bold ideas, and getting things done. If you need someone who can flex between decks and design, strategy and social, let’s chat.

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Brand & Creative Leadership for Start-Ups

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