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Network Power<100 people
Roles
💸100%
Marketing
👍100%
Sales & BizDev
🎥100%
Entertainment
Geos
🇮🇩100%
Indonesia
Work Background
FreelancerContent Marketing Specialist
Aug. 2024Indonesia• Developed and executed daily content plans, combining marketing objectives with storytelling to build an
authentic brand presence.
• Designed and published content across Instagram, ensuring brand consistency and visual appeal.
• Wrote all captions and copy to reflect brand tone while maximizing engagement.
• Managed content calendar, tracked performance, and iterated based on insights.
• Collaborated on community-driven topics such as career transitions, mindfulness, and personal reflections.
BukalapakBusiness Development and Sales Manager
May. 2021 - Mar. 2025• Analyzed market trends to identify new opportunities.
• Spearheaded new business acquisition for Bukalapak’s digital marketing services, including Social Media
Management
• Negotiated and secured strategic contracts, aligning solutions with client KPIs.
• Designed media plans that boosted engagement by 110% (e.g., Prakerja Campaign)
• Led a team that surpassed quarterly revenue targets by an average of 150%.
• Directed high-impact advertising campaigns for major clients including Prakerja and Prudential.
• Managed high-value accounts and implemented performance tracking systems that improved efficiency by
20%.
• Maintained and grew relationships with key merchants, aligning campaigns with their growth targets.
LINE IndonesiaSales Specialist
Jan. 2019 - May. 2021Indonesia• Acquired and educated brands on leveraging LINE Official Account as a key communication channel to expand their customer base and drive promotions through targeted coupon campaigns.
• Developed and executed tailored media strategies for LINE Today’s advertising platform, aligning with client objectives to attract and engage potential brands.
• Focused on client retention and revenue growth, ensuring the continued success and expansion of advertising partnerships.
LINE IndonesiaSeller Acquisition, LINE Shopping
Aug. 2017 - Jan. 2019Indonesia• Planned and executed both online and offline events across major cities in Indonesia to onboard new
sellers onto the LINE Shopping platform.
• Maintained strong relationshipswith the seller community in each region, ensuring ongoing engagement
and support.
• Provide guidance and support to sellers in navigating the operational aspects of LINE Shopping, enhancing
their understanding and platform usage.
• Conduct induction training sessions to empower sellers with the knowledge and tools needed to improve
their sales performance on LINE Shopping.
TokopediaSeller Acquisition
Feb. 2017 - May. 2017Greater Jakarta Area, Indonesia- Part of seller acquisition team in the fashion category, acquiring new sales in the fashion category to join Tokopedia seller.
- Do the canvassing method to acquire new sellers in Tanah Abang, ITC, Thamrin City, etc to join Tokopedia sellers.
- Part of seller Seller retention in the mom & baby category, maintaining good relations and communication with existing sellers.
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