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Work Background
Outsource Financial Services Marketing and Sales Director
Jul. 2024Los Angeles Metropolitan AreaLead Brand Strategist, UX Advisor & Client Relations Manager
Outsource Financial Services (2023–Present) Architected Outsource Financial Services' brand modernization across all digital platforms, client communications, and educational marketing collateral. Designed interactive brochures, website UX flows, and client journeys tailored to elevate brand trust and streamline B2B client engagement. Created and implemented the foundational structure for the company's Client Experience Program, improving retention and client satisfaction. Act as Client Relations Manager, liaising between high-value clients, internal operations, and the legal department. Prepare detailed contract summaries and legal case breakdowns for attorneys, reducing unnecessary billing hours and expediting judgment filings on delinquent accounts.
Developed brand messaging strategies that translated complex financial concepts into intuitive, accessible language for business owners and prospective clients. Provided executive-level consulting on sales process improvement, customer experience, and digital content strategy.
Hoofbeats Are My Melody 501(3)(c)Board of Director Treasure Hoofbeats Are My Melody
Jul. 2023Moorpark, California, United StatesTreasurer
Hoofbeats Are My Melody 501(c)(3) (2023–Present) Co-founded nonprofit art center and equestrian therapy initiative alongside Reanna Barin. Raised over $40,000 in charitable gifts through donor outreach and brand storytelling. Developed curriculum and infrastructure for creative workshops using horses as emotional healing companions.
KISMET MastersCreative Strategist & Editorial Mentor
Oct. 2022Moorpark CA KISMET Magazine (2022–Present) Led the creative strategy, branding, and interactive design of the first digital magazine to integrate live links to advertisers, artists, and features on every page. Mentored and collaborated with editor-in-chief Reanna Barin to build KISMET into a multi-platform Storytelling brand blending fashion, equestrian culture, and sustainable luxury. Directed editorial shoots, designed the e-commerce store, and produced immersive fashion narratives.
Carmel Jewelry Group LLC Founder, Operations and Creative Director
May. 2011 - Dec. 2024Los Angeles Metropolitan AreaCEO and Founder Creative Director + Lead Sales Executive and Operations Carmel Jewelery Group 20011–2024 Directed high-end jewelry campaigns from concept to execution, including all styling, copywriting, and layout. Created and wrote all content for the company website, social media, and national advertising. Closed multimillion-dollar collectible sales remotely by understanding client taste and building deep trust. Handled all high-touch client experiences, operations, and merchandising strategy.
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