Natasia Melodia - Graphic Designer, UI Designer, Presentation Designer,

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Work Background

LTIMindtreeUX Design Lead / Design Team Management

Nov. 2021 - Oct. 2023United StatesI lead design team's efforts to deliver User Experience solutions for technology solutions including enterprise level tools migration and e-commerce experience for a variety of industry-leading companies. I lead, and manage design team's vision, talent allocation, deliverable qualities and time management for the digital products we are building for our client's projects. I work to resolve risks, challenges, and roadblocks for our team to succeed. I plan and schedule our team's review meetings, create a positive collaborative team environment with effective team meetings and co-working methods and meetings. I allocate tasks to team members based on their skill levels, experiences and interests, and support their individual success in the project and in their career growth. I communicate with clients, users and our engineering leads to understand requirements for products, write the UX requirements document, and produce deliverables with our design team for the project launch and discovery phase, requirements gathering and interview phase, design phase, and deliverable/ QA phase. I inspire and lead our Engineering, Product teams and clients to envision the best user experience possible for our users. I take charge of leading innovative thinking with understanding of technical functionalities.

AmazonUX Designer

Dec. 2020 - Nov. 2021RemotePRIMARY PROJECT 1 - First Multi-Agent Tablet Device, Showcased at Alexa Live: - Communicated with engineering team, and stakeholders from 3rd party device maker company to gather requirements - Created information architecture, and user task flows using wireframes and presentations to show key user scenarios - Created user interface design using existing Alexa brand style guide - Put together voice and visual prototypes for design, engineering, legal, privacy, and product reviews - Shipped the out of box experience for the product and showcased at Alexa Live global conference as one of the groundbreaking products PRIMARY PROJECT 2 - Secret Project - PC Application: - Created detailed redline specifications for 18 components, and 9 screens - Planned, tracked and delivered the project on time for design and engineering deliverables PRIMARY PROJECT 3 - Secret Project - Wearable: - Created detailed redline specification document for another domain to assist in meeting deliverable timeline - Considered user scenarios in this very innovative product area, designing feature that work across multiple types of devices ONGOING CONTRIBUTIONS TO THE TEAM: - Helped to bring projects with overloaded tasks to their finish line using clear and concise design thinking, accurate judgements, and attention-to-detail design executions - Contributed to the creation of multi-agent catapult experience across devices - Contributed to other project segments through design review and critique meetings to provide valuable input into design brainstorming sessions that directly impact product decisions - Helped to build design systems that would save engineering effort, design effort, and minimize bugs and errors in programming execution phase - Continuously being a source of inspiration driven by customer obsession, curiosity to learn and explore, and helpfulness to all team members, contributing to a healthy, transparent, motivating, and productive team culture

Sportsbox AISenior Product Designer

Nov. 2020 - Mar. 2021Golf AI Trainer Application Design - Remote • Only designer for the body image technology AI mobile application (V1) • Design information architectures • Design user task flows using wireframes • Create visual design system including color palettes, fonts, etc. • Participate in early product ideation to form requirements • Influence on key user scenarios • Work with company leadership and professional golfers to define user requirements • Handed design specifications to developer team and assisted in building • App was one of the hottest new technology talked about by major tech media and communities - Design company's flagship product application for training golfing professionals and enthusiasts - Define user types and user requirements, implement findings in app design to meet each user group's needs - Make complex technology simple to use with easy and beautiful user interfaces - Design company logo and brand guidelines including marketing materials

MicrosoftProduct Designer (Consultant)

Mar. 2017 - Jun. 2020RedmondAs a Design Consultant, I am in charge of brand development, visual design, and UX and UI design for few services and products. - Conducting user research: surveys, focus groups and interviews. - Creating user requirements documentation, functional requirements, personas, and user task flows - Designing wireframes, reviewing design with stakeholders and end users, providing redline instructional doc to developers - Overseeing development implementation of design guidelines - Designing best-practice guidelines - Creating logo, color palette, report and presentation templates, and other marketing materials - Conducting review meetings with stakeholders to gather design feedback - Conducting usability testings on the portal and revise design based on results PRIMARY PROJECT 1 - Office Data Insights and Growth Platform PRIMARY PROJECT 2 - Consumer Device Services Platform PRIMARY PROJECT 3 - One Catalog Portal PRIMARY PROJECT 4 - Azure DevOps Machine Learning Platform PRIMARY PROJECT 5 - Identity Comms Platform

VoiceBox TechnologiesUX & UI Designer & Visual Designer

Apr. 2016 - Jan. 2017SeattleAs a UX Designer and Visual Designer, I was in charge of designing UX and UI of voice and multimodal speech interface for Mobile, Automotive, Home Entertainment, and Home Automation. - Defining features - Creating wireframes, information architecture, site map, personas, mockups, prototypes - Designing voice interface: VUI flow, VUI design documents - Designing graphic interface - Creating redline design documents - Presenting to stakeholders - Communicating with developers - Leading brainstorm sessions ----------------- PRIMARY PROJECTS - Voice based Personal Assistance for iOT: I was responsible to design numerous features, embedded into a physical device - Designed the end-to-end UX and UI for a personal assistant mobile application and its supporting responsive website - Automobile iOT: I was responsible to integrate the existing voice technology into a Head Unit of an Automobile client - I designed the UX flow and UI for the application. The project was then divided into two variation, where I successfully rebranded the UI to fit the new initiative, while stil maintaining the same stellar user experience ----------------- INITIATIVES - Presented a “brown bag” to help rest of company understand the importance of User Personas and how to use them - Hackathon First Place winner in Home Automation Category: As the UX & UI designer on the team of four, I was responsible for designing the UX & UI for a Home Automation application, integrating Smart Devices, allowing user to easily control devices

PaydFreelance UX & UI Designer

Jan. 2016 - Mar. 2016Helped this mobile airtime/data SMS topup service startup to design their logo, mobile and desktop website. PRIMARY PROJECT Logo design Mobile and desktop website design

Caesars Entertainment CorporationFreelance UX UI Designer

Nov. 2015 - Mar. 2016Greater Los Angeles AreaFrom concept to execution, I designed the UI and UX for Caesars Entertainment Las Vegas hotels booking mobile app, and then designed the desktop website. Created site map, wireframes, mockups, and handed off to developers.

SuretapDesign Consultant

Oct. 2015 - Mar. 2016As design consultant, I was responsible for creating and maintaining the company brand identity through coherent design language through mobile app, website, and promotional materials. PRIMARY PROJECTS - Designed UX & UI for the website - Developed and designed creative advertising campaign - Designed internal newsletters - Created visual assets library

Karl Winters Home FragrancesBranding Specialist & Visual Designer (Freelance)

May. 2015 - Mar. 2016As branding specialist, I brought a unique personality to this brand, through designing product packagings, and promotional materials. Created emotionally appealing design library that can be expanded upon. Helped the brand to differentiate its product line from competitors. PRIMARY PROJECTS - Logo refinement - Designed packaging for new line of natural fragrances - Designed catalogue - Designed sales brochures

Multiple ClientsOther Freelance Design Projects

Jun. 2013 - Apr. 2016I was hired by clients from wide range of industries in multiple cities to help building, maintaining, and broadening their brand presence through designing their brand package, websites, presentations, and marketing materials. I have a track record of helping clients to successfully achieve their business goals. - Designed a presentation for Accuworx (industrial waste cleaning company), helped them to win million-dollar worth project with Hydro One - Worked with Centennial College assisting marketing team designing marketing materials, including: Facebook banner, direct mail, and newsletter - Designed presentation template for The Royal Conservatory’s e-learning program - Art directed for the first issue of a non-for profit children’s magazine