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Work Background
VML (WPP Group)Digital Marketing Manager - Microsoft
Oct. 2022Lisbon, PortugalIn this role, I am part of the Microsoft Western Europe digital team through WPP, which focuses on managing paid media campaigns and digital events across Microsoft Western Europe's subsidiaries. My primary responsibilities include supporting, implementing, and consulting stakeholders on strategy and execution, project management, data analysis and insights, agency coordination, and participation in team planning and execution.
Skills: Power BI, Microsoft 365, Linkedin Campaign Manager
Suno United CreatorsAccount Manager/ Project Management/ Operations - Santander
Aug. 2019 - Oct. 2022São Paulo, BrazilManagement of Santander's performance operations. Responsible for managing campaigns relating to the Individual and Corporate Account Opening, Digitalization, Corporate Products and Financial desks. Projects in partnership with the media team, execution of the media strategy according to the funnel stages (awareness, consideration and conversion), approval of the media plan with the client in accordance with the bank's business strategy (Facebook, GDN + search, Affiliates), monitoring metrics via Google Analytics dashboard, monitoring creative performance and conducting the entire parts production operation via Monday.
Allocation of team capabilities and capacity, creation of budgets and proposals for new projects.
Skills: Monday work management
TV1 GroupAccount Manager
Aug. 2017 - Nov. 2018São Paulo, BrazilManagement of marketing campaigns for the company Localiza and Bayer: all internal communication for headquarters, Internal websites, e-mail marketing, banners, TV, wallpaper, newsletter and videos. Displays for stores and airports. Budget control (fee and suppliers), website administration, approval of online and offline media plans, results report. Responsible for the Social Media calendar, presenting monthly results, media campaigns and control the budget of each campaign.
MRM BrazilDigital Account Supervisor
Jun. 2013 - Jul. 2017São Paulo, BrazilManagement of campaigns for the company General Motors – Chevrolet and Monsanto. CRM and digital engagement: A/B testing, tagging, relationship rules, landing page, definition of target to be used and results, budget control regarding campaigns and advertising materials, meetings to align briefing and results, coordination of projects, deadlines and deliveries. Study of market sales aiming at business opportunities for the brand.
Ogilvy & MatherAccount Assistant
Mar. 2010 - Mar. 2011JAC Motors client.
Sony Pictures EntertainmentMarketing Intern
Oct. 2008 - Sep. 2009São Paulo, Brazil• Responsável pela atualização - site SPHE (Inserção dos últimos lançamentos do
mês e outras atualizações frequentes no conteúdo do site juntamente a agência
associada);
• Auxilio Operacional na área de Assessoria de Comunicação (liberação e aprovação
de materiais promocionais e DVDʼs junto a agência);
• Projeto de cadastro de todos os títulos de filmes, códigos (unificação de planilhas
com dados) junto a Matriz Los Angeles (banco de dados único);
• Emissão de PO ́s (montagem de PO ́s - SAP R3); - Solicitações financeiras e
preparo de pagamentos (finalizações de pagamento);
Publicis GroupMarketing Intern
Jul. 2007 - Jan. 2008Mercedes-Benz client.
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