BairesDevGrowth Data Analyst
May. 2022 - May. 2024As a Growth Data Analyst at BairesDev, I lead analytics initiatives across various areas of the Growth team, driving strategic decisions and enhancing our market leadership in nearshore technology solutions. Here are my core responsibilities: 1. Paid Growth Analytics: I develop comprehensive reports for SEM and display advertising campaigns to improve lead quality and operational efficiency. Utilizing tools such as Google Ads, Meta Ads, and LinkedIn Ads. 2. Growth Product Analytics: I oversee analytics related to growth experiments, including AB testing outcomes, sample size calculations, and duration planning. I use both frequentist and Bayesian methods to declare winners and to draw conclusions from experiments, guiding product development and strategic refinement. 3. SEO Analytics: I perform analyses using Google Search Console and Google Analytics 4 to track keyword positions, manage lead attribution, and assess external site performance. These activities are crucial for refining SEO strategies and enhancing online visibility. 4. Brand Analytics: I manage data requests that support the validation of content and publications, ensuring our branding efforts are data-driven. 5. Advanced Data Analysis and Reporting: I work extensively with Microsoft Server SQL, Databricks, Tableau, and Google Analytics 4 to generate crucial reports and conduct in-depth analyses. These tools help me extract actionable insights from complex datasets, enabling data-driven decision-making across the organization. In summary, my role involves not only analyzing and reporting but also collaborating closely with various teams to ensure that our strategic insights lead to effective growth initiatives. Through expert use of analytical tools and methodologies, I significantly contribute to BairesDev’s ongoing success and leadership in the technology sector.