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Work Background
Publicis SapientSenior Manager Design Ops
Feb. 2024 - May. 2025Colombia
HugeTalent Operations and Experience Manager, Creative
Dec. 2022 - Feb. 2024
HugeDesignOps Manager
Aug. 2021 - Dec. 2022Medellín, Antioquia, Colombia
BancolombiaDesign Operations
Feb. 2018 - Aug. 2021Medellín, ColombiaFor more than three years I took part of the Design Team in Bancolombia, taking accountability for the team's growth, the creation and evolution of partnerships for performing and implementing design capabilities accross the organization's projects. I was also responsible for the creation of a Design Community to promote knowledge and experience exchange within the design team and towards the entire organization.
Plus Design SolutionsCreative & Design Lead
Aug. 2016 - Feb. 2018Medellín, ColombiaImplementation of Design Thinking methodologies and process architecture according to the business strategy
Kimberly-ClarkColombia GIC - BCC Associate Project Scientist
Aug. 2013 - Jul. 2016Medellín, ColombiaAccountable for leadership of global and regional innovation projects for baby and child care category (Huggies brand) within the Global Research and Engineering team. Responsible for the execution of projects as part of multinational teams to meet scope, budget and schedule, as well as meet customer expectations. - Technology development for regional implementation - Presentation of design support program for R&D projects - Creative techniques for R&D project initiations.
SatrackProduct Development Specialist
Oct. 2012 - Jun. 2013Medellín, ColombiaStrategic Design and Innovation pipeline management and update. I was accountable for the execution of service design projects for vehicle tracking, as well as for developing a strategy for visual design unification of web services and mobile apps. - Consumer research - UX and Interface design
BK Cookware bvGraduation Student: Assessment of sustainability in product design
Feb. 2012 - Jul. 2012Product DevelopmentI developed an analysis of the environmental impact of production and commercialization of cookware produced by BK Cookware in the Netherlands as an assignment for my master's graduation project. After the analysis I developed and delivered a sustainable design tool thorugh the design of a and a ser friendly web-based tool for the measurement of environmental impact to help consumers in purchase decision. - Consumer research - Strategic design for new product development - Concept design
Centro de Ciencia y Tecnología de Antioquia - CTAIntern - Service Design
Jul. 2011 - Aug. 2011Accountable for the execution and development of a product-service design and innovation portfolio for SME’s. The purpose of the product-service and innovation portfolio was to enhance CTA's services and update new practices for competitivity, productivity and innovation.
MUMAProduct Designer
Nov. 2006 - Dec. 2009Product Designer accountable for the leadership and execution of new product development, focused in office furniture and contract. I was part of the team that developed menta Chair, which was awarded a Red Dot Honourable Mention in 2008. I took part in projects like Línea K, Línea Menta (chairs) and led Aire (Office), Hidra (Chairs) and Mobel (Waiting areas) - Product Conceptualization - 3D Modelling and Prototyping - Project Management
Optiformas S.A.Designer
Jan. 2006 - Nov. 2006Assistance to Operations Management in the execution of new product development projects. Leadership in the definition of brand and communication strategy. - 3D modelling and rendering - Product design - Brand concept design
Universidad EAFITDocente
Jan. 2005 - Nov. 2006Docente de medio tiempo adscrito al departamento de Ingeniería de Diseño de Producto en los cursos de Proyecto 1, Modelos, Factores Humanos y Proyecto 7.
CD&I Associés incIntern Designer
Jul. 2003 - Dec. 2003BogotáPOP, Visual Merchandising and Retail Design Intern designer. Design and project management for Brand Identity application.
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