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Work Background
Content Strategist
GroupMContent Strategist
Aug. 2023Jakarta, IndonesiaCurrently leveraging content strategy expertise for L’Oreal by creating compelling narratives that resonate with target audiences and drive brand loyalty Clients: Kerastase, L'Oreal Professionnel, Garnier Color Naturals, La Roche Posay, YSL Beauty & more
Social Media Specialist
Reprise DigitalSocial Media Specialist
Feb. 2019 - Jul. 2023Jakarta Selatan, Jakarta, Indonesia- Managed social media campaigns for a diverse portfolio of brands, including ESL Gaming, Acuvue, Royco, TRESemmé, Indofood (Warunk Upnormal), and Mattel (Barbie, Hot Wheels) - Developed and executed social media strategies that drove brand awareness and customer engagement, resulting in measurable growth across platforms - Analyzed performance metrics to optimize campaigns and ensure alignment with overall brand objectives - Collaborated closely with the creative division to give contribution in design, photography & video. While these responsibilities extended beyond my primary role, they provided me with the opportunity to enhance my creative skills and broaden my expertise in Art Direction.
Digital Optimizer
Atap PromotionsDigital Optimizer
Mar. 2016 - Feb. 2019Bandung Area, West Java, Indonesia- Manage www.djarumcoklat.com website - Create visual designs for www.dcdc.co.id - Increase traffic to website using SEO/SEM - Run ads placement in social media platform (FB, IG & Twitter) - Create website & ads analytics report Brand: Djarum Coklat / www.DCDC.co.id
Social Media Specialist
Atap PromotionsSocial Media Specialist
Mar. 2013 - Mar. 2016Bandung Area, West Java, Indonesia- Developed and managed social media strategies for prominent clients, including Djarum Coklat (DCDC), Supermusic ID, and Coklat Kita. - Collaborated with cross-functional teams to create engaging content and campaigns that increased brand visibility and audience engagement. Clients: Djarum Coklat, Supermusic ID, Fresh Care
Event Organizer (Internship)
Atap PromotionsEvent Organizer (Internship)
Mar. 2012 - Mar. 2013Bandung Area, West Java, IndonesiaManaged Social Media platforms for Bandung Berisik 2012 event
Freelance Creative
Self-employedFreelance Creative
Jan. 2012Beside of my day to day work in the office, I also take on freelance creative work for graphic design, photography & video editing.

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