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Work Background
OpsOpsCEO & Founder
Mar. 2024Toronto, Ontario, Canada
QiBitHead of Product
Mar. 2023 - Jan. 2025Milan, Lombardy, Italy- Prioritize product development initiatives and coordinated closely with cross-functional teams to establish and monitor timelines, budgets, and resources. - Facilitate collaboration between the community, marketing, sales, data, design, and engineering teams to ensure product features, benefits, and messaging alignment while contributing to successful product launches and ongoing lifecycle management. - Envisioned a new Platform for the benefit of QiBit
- Delivery of a new G.I. Group Holding's strategy plan for products, platforms to offer services - Directed the development of an ecosystem consisting of three products aimed at bolstering sales strategies
- Cross-working with a 15-member team, defining strategic vision and laying the groundwork for the organization's product department.
- Reports directly to CTO, CEO & Board-members - Create a plan of governance of the Product for QiBit
- Driven Data Strategy with metrics and AI vision for products
Zup InnovationHead of Product
Apr. 2021 - Mar. 2023BrazilI created new strategies at Zup Innovation (Itaú Bank) thinking about how we can develop products that solve real problems with experience and generation of values for our clients. - Concept Creation: Developed the initial concept for the security product area.
- Product Vision Development: Defined the product strategy for Identity and Access Management (IAM), Customer Identity and Access Management (CIAM), OTP services, payments, and credit risk.
- OKR/KPI Definition: Established clear OKRs and KPIs to measure progress and success.
- Risk Assessment: Led comprehensive risk assessments following regulatory guidelines.
- Feature Prioritization: Utilized the RACI methodology to prioritize features for the initial product launch.
- Client Relationships: Fostered strong client relationships, ensuring alignment between client needs and security product development.
- Agile Implementation: Integrated Agile methodologies within the security team to improve efficiency and delivery speed.
- Sales Collaboration: Defined and streamlined the security distribution process in collaboration with the sales team.
- Solution Advocacy: Represented the security team, presenting key features and value propositions to stakeholders.
- Sales Enablement: Designed the sales modeling process to enhance client presentations.
- Negotiation Leadership: Led critical negotiations with major clients, including Itaú and Porto Seguro.
- Product Prototyping: Created and validated new product visions through client feedback.
- Security Process Establishment: Developed processes within the security team to address new requirements.
- Legal and Compliance Collaboration: Worked closely with legal teams to develop a compliance model for sales to approach new clients.
- Reporting and Alerts: Built a structured system for generating security reports and alerts.
- Direct Reporting: Reported directly to the CISO, CPO, and Sales Executive, ensuring transparency and alignment.
Safra BankConsultant Product, Design & Innovation
May. 2019 - Apr. 2021Sao PauloI played a key role in shaping the strategy for several digital products at Safra Bank during a pivotal transformation attracting new clients through a fully digital focus. This initiative spanned 2019 to 2021, with an emphasis on enhancing user experience, strategic vision, performance metrics, conversion rates, and overall product performance. Products that I worked: - Safrapay - Open Banking
- Pix
- Safra Wallet
- Safrapay Digital - Safra Empresas - Internet Banking
- Design System
Zup InnovationLead Digital Strategy
Mar. 2019 - May. 2019São Paulo, BrazilI developed the strategy in Design to give new methodologies in our clients to create new products (Design Sprint, Design Thinking, and Lean Inception). I was responsible to open a project for 200 people work in new a client. Projects that I worked: - Safra Empresas
- SafraPay Digital - Safra Wallet
- Santander Cockpit - B3 Concept of Cockpit
- VLI Concept of tool for sales
Zup InnovationSenior Product Designer
Sep. 2018 - Jan. 2019São Paulo I coordinated a team of Design in Santander Bank in a project of call center and I created new research methods to observe the behaviour of clients while they were testing the products
FIAPSenior Innovation Strategy
Jun. 2018 - Sep. 2018São Paulo Area, BrazilResearch about market and movement economics of institutions in education to create new strategies of course at FIAP. Projects that I worked: - FIAP MBA - FIAP ON
- FIAP Shift
- FIAP School
- FIAP Corporate
FIAPTeacher - FIAP School
Dec. 2017 - Mar. 2020I was Teacher of entrepreneurship and methodology of research in business at FIAP School. They needed to create a startup in the final project of school.
FIAPSenior UX Designer
Sep. 2017 - Mar. 2018São Paulo Area, BrazilI created layouts for students learn through applications, so I worked with UI and UX during this time at FIAP. We created flows of work, developed new skills about agile work, we learned methodologies like scrum and Sprint Design to develop our projects. Projects that I worked: - FIAP ON
- FIAP App - FIAP Templates
Toledo Prudente Centro UniversitárioInstructor - UI Design
Oct. 2016 - Oct. 2016Presidente Prudente e Região, BrasilMinister of the UI Design course, destined to the students of Marketing at Toledo Prudente in 2016.
Toledo Prudente Centro UniversitárioProduct Designer
Jul. 2015 - Jun. 2017Presidente Prudente e Região, BrasilI was responsible to lead and create UI Design for projects about education, and illustrations, animations, storyboards, short videos, presentation and visual identities. Projects that I worked: - Toledo AVA
- Toledo GO
- Toledo EAD
FutFanaticsProduct Designer
Jul. 2014 - Jul. 2015Presidente Prudente e Região, BrasilI created the Visual Identity of the company FutFanatics. During 2014 we worked with the development of visual identities for requested campaigns involving sports products. I executed jobs in the creation of printed matter, banners, layout, posts for social networks, wallpapers for the website and email marketing.
UnoesteInstructor - UI Design - Infoeste 2014
May. 2014 - May. 2014Presidente PrudenteMinister of the UI Design course, destined to the students of the FIPP and the Etec's of the region of Presidente Prudente in Infoeste 2014.
UnoesteUI Designer Internship
Mar. 2014 - Jul. 2014Presidente Prudente e Região, BrasilThe discovery by the illustration, the knowledge that I have acquired, techniques that I have been learning with great professionals of the area of creation directed to the Instructional Design.
Oxigenweb | AgênciaUI Designer Internship
Oct. 2013 - Mar. 2014I started to learn and create layouts for websites and applications.
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