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Work Background
RHProgram Manager, Digital Experience / e-Commerce
Nov. 2022 - May. 2023San Francisco Bay AreaEnabled digital product leaders with strategy roadmaps, process improvements, communication plans. Identified relevant OKRs and KPIs and provided high-level reporting on ~40 active and ~40 requested digital initiatives across the entire user journey.
RHProduct Owner, Brand Assets software
May. 2021 - Nov. 2022Corte Madera, California, United StatesLead major updates to our centralized digital asset library and custom internal workflow tool for photographers, retouchers, 3D modelers, and web merchants. End-to-end management of projects from information gathering, analysis, and stakeholder alignment to UX/UI design, writing detailed requirements, QA, UAT, and user training. Hired and managed a small team and worked closely with engineering teams for implementation.
Future State ConsultingSenior Project Management Consultant
Oct. 2019 - Aug. 2020Oakland, California, United StatesLead and managed a complex cross-functional migration of in-flight clinical drug trials to Amgen following its acquisition of Otezla from Celgene/Bristol-Myers-Squibb. Conducted on-site multi-day cross-functional workshops to map out solutions collaboratively. Translated solutions to detailed cross-functional project plans. Tracked status and reported progress to executives until completion.
Seraphina SailingCo-owner, Program Manager, First Mate
Jan. 2017 - Jul. 2019Aegean, Adriatic, Mediterranean, and Caribbean SeasManifested the adventure of a lifetime—refitting a 3-cabin, 50-foot Italian racer-cruiser in Istanbul, Turkey, and sailing her to magnificent destinations across Europe and the West Indies. Hosted 7-10 day charters for discerning guests including provisioning and preparing meals, creating custom itineraries, and facilitating all travel arrangements. Follow our journey: Instagram: @svseraphina or https://www.instagram.com/svseraphina/
Vimeo: https://vimeo.com/showcase/5153330
Future State ConsultingCreative Studio Manager, Project Manager, Creative Consultant
Aug. 2015 - Jul. 2017Oakland, CaliforniaWore many hats in support of this woman-led management consulting firm focused on change management and process excellence in global corporations: writing, editing, content strategy, graphic design, and creative direction for in-house materials, marketing campaigns, and client deliverables (Clif Bar, VMware, Genentech/Roche); client-facing project management (Onyx Pharmaceuticals/Amgen); managing traffic, workflow, and creative resources; designing and implementing efficient communication vehicles to allow anyone within the larger organization to request and track work from the creative team.
Communication ArtsManaging Editor, Digital Product Manager - commarts.com
Jun. 2013 - May. 2015Menlo Park, CAWrote, assigned, and edited articles for an esteemed bimonthly trade journal covering commercial art and graphic design, including typography, illustration, photography, advertising, and interactive design. Hired and managed all contributors. Implemented efficient internal workflow systems; scheduled editorial, design, and production tasks for all versions of the magazine: print, iPad edition, commarts.com, and social channels; created new departments and refreshed existing sections of the magazine; hired and trained junior editors; represented Communication Arts at national conferences; and lead a major redesign of commarts.com.
Communication ArtsAssociate Editor
Jan. 2013 - Jun. 2013
Association of Professional Landscape Designers (APLD)Communications Chair, Digital Product Manager
Jan. 2009 - Jan. 2012San Francisco District
Association of Professional Landscape Designers (APLD)President
Jan. 2009 - Jan. 2010San Francisco District
Robin Alyse Doyle Garden DesignLead Designer, Strategist and Project Manager
Aug. 2004 - Dec. 2012San Francisco Bay AreaProvided consultation, design and project management services to residential clients in the San Francisco Bay Area. Developed architectural plans and visualizations using CAD and 3D modeling software, sourced plant and hardscape materials, and oversaw contractor installations of my designs.
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