Dachis GroupDirector, Strategic Growth
Jul. 2010 - Sep. 2012• Conceptualized, sold and led social media strategy and digital / integrated campaign development for clients including Anheuser-Busch InBev, General Electric, Fidelity Investments, Samsung, Marriott International, and W Hotels.
• Unified identity, capabilities, marketing, and new business process through two multi-agency acquisitions: first when Powered purchased three other agencies (growing from 20 people in one city to 80 people in three cities), then again when Dachis Group purchased Powered and four other agencies en route to becoming a 250+ person social media agency in six countries.
• Authored all go-to-market communications.
• Managed and monetized thought leadership initiatives (speaking engagements, book launches, guest columns, social business summits.)
• Integrated SAAS products into agency services offering.