Brian Lee

Chief Marketing Officer @imagination Cafe

CopywritingMarketing DirectorMarketingCopywriterC-level ExecutiveCEOCMOConsultingBusiness OwnerBrand Marketing Manager

Brian started Imagination Cafe 5 years ago, following 25+ years in leading, global advertising agencies. He wanted to build a marketing, brand and creative services agency WITHOUT the traditionally "very high", agency costs, overhead and markups. Services based on competitive labor costs, with no multipliers for overhead and margin. Brian understands how advertising agencies work. He spent his career in New York, London and Moscow. He worked for and led global offices for Grey, Ogilvy and Publicis. His specialist expertise lies in brand, campaign and creative development. He's worked for the largest marketers in the world, including American Express, Chase, Gillette, LOreal, Procter & Gamble, Nestle, IMB, SAP, Shell and many others. Imagination Cafe's promise is simple. World class marketing services, delivering high-value outcomes, at competitive cost and better return on investment.

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Work Background

Chief Marketing Officer | Chief Branding Officer | CMO | CBO

Imagination Cafe'Chief Marketing Officer | Chief Branding Officer | CMO | CBO

May. 2018United StatesRemote delivery of world class marketing talent, increasing agility and lowering costs for optimal client value. Support for both Marketers and Agencies. Clients include United Salt Corporation, Texas Brine Company, Texas United Management, Multikrd, UP+(Illumina, Evonetix) and other B2B.

Director

Wunderman ThompsonDirector

May. 2017 - May. 2018Houston, Texas, United StatesLed Houston office, a team dedicated to the Shell North American Retail and Fuels businesses. Led national campaign development in support of Shell's Fuel Rewards Loyalty program, supporting customer acquistion, retention and use across Shell's 10,000+ stations. Also led interagency team (IAT), including coordination of integrated activities of advertising, media, digital, social media, motor racing promotions and and retail support teams. Clients included Shell US Retail and Shell Nitro+ Fuels

Director

Publicis SapientDirector

Aug. 2015 - Apr. 2017Houston, Texas, United StatesLed Houston office, and specifically responsible for a multi-year, digital-transformation roadmap for MD Anderson Cancer Center, the nation's #1 Cancer Treatment Hospital / Health Center. Led an onsite team, as well as upwards of one hundred plus staff located in Atlanta,Miami and India. Projects ranged from enterprise content management and marketing cloud implementations, website redesign, microsites, research inititiatives and more. Clients included MD Anderson Cancer Center, Michaels Stores, AT&T

Managing Director Digital: European Emerging Markets

EdelmanManaging Director Digital: European Emerging Markets

Dec. 2011 - Nov. 2014Moscow, Russian FederationLed Edelman's European Emerging Markets Digital offer, based in Moscow and overeeing the Russian Federation, Ukraine, Poland and Turkey. Supported a diverse team of office leadership, new business, account management and strategy staff. Clients included Mars and Unilever, Shell and Chevron, Qualcomm, Norton and HP.

Managing Director

OgilvyManaging Director

Dec. 2003 - Dec. 2011Moscow, Russian FederationLed numerous Ogilvy operations in Russia, including Ogilvy, OgilvyOne, OgilvyHealth, OgilvyInteractive and Neo@Ogilvy. Executive Leadership Team member overseeing 200 FT employees supporting over $25Mln in annual revenue. Clients serviced included American Express, British Petroleum, Ford Motor Company, Gillette, IBM, Kimberly Clark, Kraft Foods, Lenovo, Motorola, Nestle, SAP and Unilever.

Managing Director

Grey GroupManaging Director

Nov. 1997 - Dec. 2003London, United KingdomClients included P&G (Pantene, Olay), Mars (Pedigree), Astra Zeneca, Glaxo SmithKline, Lloyds TSB and other B2C.

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