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Work Background
www.francestseardika.comBook Author
Feb. 2021Bali, IndonesiaCurrently, writing the four additional memoirs in her series: Chronicles of a Balinese Priestess which details my 23-year journey from being a start-up entrepreneur to becoming the first foreigner to become an ordained and officially recognized Balinese Pemangku (Temple Priestess). Published TRESNA, Gate of Love is the first memoir my 5-book series, Chronicles of a Balinese Priestess.
Feed Bali by Yayasan Tresna Bali JayaCo-founder and Volunteer
Mar. 2020Bali, IndonesiaFeed Bali started when we decided to feed 20 families around our cooking school, starting on March 23, 2000. We thought we'd only need to give food for 2 weeks. We were wrong. Bali would be completely closed to the world for over two years. Like our Silent Day where no planes arrive or land, but this was for two whole years. Since that first day, we've given 2-week packages of farm-bought food to over 6,300 families, built two houses, and established four goat shelters. But our job is still ongoing. Bali reopened in mid-2022. Thousands of families still need your help to rebuild their lives. Feed Bali’s mission is to keep the peace in Bali by providing the most in-need families with food sourced 100% by local Balinese farmers— all without anyone having to ask for help. By working with the leaders of each village, we identify the families hit hardest by COVID-19 related unemployment. We then deliver enough food to last each family 2 weeks (costing us $30 per family).
Tresna Bali Cooking SchoolCo-founder and Company Owner
Apr. 2017Bali, IndonesiaTresna Bali Cooking School - Built on Love In our 5 hour class, you’ll learn 16 authentic Balinese recipes to create a 9-course ceremonial lunch feast, not found anywhere else on the island. You gather unique tropical ingredients in our organic riverside gardens before embarking on a journey of our rich Balinese culture. We’re not just a cooking class, we’re a unique Balinese fine dining experience where you taste ceremonial dishes that you can’t find anywhere else. If you’re looking for an exclusive hands-on experience where you dive deep into Balinese culture, book now at www.tresnabali.com We have 8 exclusive spots per class and only 3 classes per week which sell out fast.
Taksu Bali Travel & WeddingsCo-founder and Company Owner
Mar. 2005 - Mar. 2020Bali, IndonesiaCo-founded Taksu Bali Travel & Weddings, an exclusive custom travel and wedding agency located in Bali, Indonesia.
Manage all aspects of the travel and events agency with solid relationships with upscale hotels, villas and event suppliers throughout the island. Increased revenue by 23% each year, by client referral only from Australia, Canada, Hong Kong, London, Tokyo, Seoul, Singapore and United States.
www.thestar.com, website of The Toronto Star NewspaperInternet Media Sales Manager
Jul. 2003 - Mar. 2005Toronto, CanadaManaged online advertising sales team for Canada's largest newspaper, The Toronto Star. Increased internet advertising revenue by 123% in 16 months. Created and sold new digital media products to Consumer Packaged Goods, Financial, Internet and Technology direct clients and advertising agencies.
Casa Luna Group Hotel & RestaurantsGeneral Manager
Oct. 2001 - Apr. 2003Ubud, Bali, IndonesiaManaged boutique hotel and 2 of the top restaurants in Ubud, Bali. Restructured the 232 staff to achieve a jump in sales and profits, by 25% and 110%, respectively from 2002 to 2003. Implemented new systems to improve sales, profitability, food and service quality including Standards Guide, Management Training for 6 department heads, Inventory controls and all P&L statements. Created job descriptions and performed quarterly performance reviews, resulting in a more educated and motivated hospitality team.
Hungryforwords.comVice President of Marketing and Sales and Co-founder
Dec. 1999 - Mar. 2001Hong Kong and TokyoCo-founded Hungryforwords, an Internet marketing company in Hong Kong and Tokyo with the invention of the e-Flashcard, an interactive educational email platform. Established both start-up offices in Hong Kong and Tokyo, being #2 employee. Managed marketing team, brand development agency, PR agencies and ad agencies in Hong Kong and Seattle with an annual marketing budget of USD 1 million. Captured revenue stream from IBM Japan in 2000. Developed co-branded distribution deals with Asia's largest portals: SINA.com and Yahoo Japan. Secured USD 10 milion in investor funding from Softbank Japan before exiting the company in 2001 to relocate to Bali, Indonesia.
CNETRegional Sales Manager, West Coast USA
Jan. 1999 - Jan. 2000San Francisco, CaliforniaManaged West Coast region in The United Sates for Internet and TV advertising sales for CNET.com, TV.com and NEWS.com. Responsible for automotive, financial, consumer goods and travel catergories with key clients such as Amazon.com, Charles Schwab, eTrade and GM.
Toronto StarNational Advertising Sales Manager
Oct. 1997 - Jan. 1999Toronto, CanadaRestructured National Sales team to achieve 18% growth to $35.6 million in Advertising revenue in 1998. Coached sales team to identify innovative approaches to forge partnerships with national Financial and Technology clients. Collaborated with Editorial and Digital teams to produce special advertising products. Coordinated client events for entire Toronto Star roster of 500+ key clients and advertising agencies.
Toronto StarNational Account Executive
Jun. 1994 - Oct. 1997Toronto, CanadaSold in excess of $12 million in print and online advertising by turning around relationships and negotiating record annual contracts of up to $4 million with key clients such as Bell Canada, IBM, Sears and Walmart. Established initial rate structure and advertising products for www.thestar.com, capturing the website's first online ad contract of $106,000 from IBM in 1996. Spearheaded a cross-functional business unit that created "Star Slot Machine" promotion, generating $300,000 in one month and attracting new clients to the 100 year old newspaper.
Toronto StarMarketing Research Analyst
Jun. 1992 - Jun. 1994Toronto, CanadaDeveloped research questionnaires, conducted focus groups, analyzed consumer behaviour, trended competitive data and created sales presentations to generate advertising sales. Launched North America's most comprehensive total market coverage flyer distribution program, gaining $7 million in new revenue within 10 months of inception.
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