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Work Background
HelmesDesign Lead
Feb. 2023 - Apr. 2025Tallinn, Harjumaa, Estonia✦ I led UX/UI and service design projects using design thinking methodologies. I was responsible for strategic planning, conducting user research, concept development and validating concepts by testing and delivering comprehensive service design solutions in the form of high fidelity prototypes. Communications with clients, development teams and analysts. ✦ I prepared and conducted service design and design thinking trainings for companies and organizations to apply design thinking tools and methods in their daily work. ✦ Mentoring young designers
PipedriveDigital Product Designer
Jun. 2022 - Dec. 2022Tallinn, Harjumaa, Estonia✦ I worked in Deals team, the core product in Pipedrive software. Researching and understanding needs of customer base to develop and change the product in correlation with customer needs and feedback. Working closely with other designers, product teams and development teams.
Helmes ASDigital Product Designer
Mar. 2019 - Jun. 2022Tallinn✦ I worked on UX/UI and service design projects, applying design thinking methologies. My responsibilities included strategic planning, performing user research, developing and refining concepts, and validating ideas through user testing. I delivered service design solutions, in form of high-fidelity prototypes as well as low-fidelity wireframes. I collaborated closely with clients, developers, and analysts to ensure alignment and smooth execution.
Etnobird / Smart Nature LLCCo Founder
Nov. 2014 - Aug. 2019Next generation smart bird feeder development. Etnobird is a nicely designed wild bird feeder allowing automatically taking photos of birds, count and feed them. It has a real-time overview of bird activities which is accessible via the Web, Android and iOS mobile applications.
ADM InteractiveWeb Designer
Apr. 2010 - Mar. 2019Tallinn, Harjumaa, Estonia✦ I Designed and improved user experiences for digital platforms, infosystems and applications. I also designed marketing materials and visual brand identities.
Content ReklaamiagentuurGraphic Designer
Mar. 2008 - Feb. 2010Tallinn, Harjumaa, Estonia✦ I designed marketing materials, user experiences for digital platforms and applications, brand identities.
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