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Work Background
HuaweiPR and KOL Manager
Aug. 2019 - Oct. 2022Lisboa, PortugalAfter about 2 years as being responsible for the management of Huawei's social media networks in Portugal, the opportunity arose to broaden my experience and I accepted the challenge of becoming Huawei's PR and KOL Manager. My day-to-day life involves direct contacts with journalists and influencers, creation and approval of content for communication, definition of communication strategy and preparation of briefings, among many other tasks. Every day I work closely with two different teams from two different agencies and together we can better define the next steps for brand communication, whether for journalists or through the influencers we work with.
HuaweiPaid Media and Social Media Manager
May. 2017 - Jul. 2019Lisboa, PortugalAt Huawei, I started to be responsible for the daily management of the brand's social media networks, where I was responsible for creating and approving content for daily publication, creating and monitoring activations on the brand's social media networks, planning and communicating strategy and also analyzing results. In addition to this role, I also played, for about 2 years, the role of being responsible, together with the agency, for the definition of the objectives and investment strategy in the various media (from TV, Radio, Press and Digital). Last but not least, my job also involved a close observation and analysis of the brand's behavior with the consumer, reporting the results and improvement actions on a monthly basis.
RNS - Rede Nacional de SaúdeMarketing and Brand Manager
Mar. 2015 - May. 2017As Marketing and Brand Manager I was responsible for all Marketing related activities both online and offline. Activities range from product development and market research to campaign and advertising planning. Besides, and being RNS a small family business, I was also in charge of all CRM and Financial matters.
Vodafone PortugalProduct Manager
Sep. 2014 - Nov. 2014In the last couple of months at Vodafone, I left the Mobile Internet team and became responsible for the postpaid voice offer for Business Customers, most specifically the RED offer.
Nova School of Business and EconomicsTeaching Assistant
Sep. 2012 - Aug. 2013As an Assistant Professor, in a highly multi-cultural environment, I had to prepare and teach practical classes to Marketing and Entreperneurship Undergraduate Students. Additionally I was also a Masters’ Grader of several courses, between which E-Commerce, Consumer Behaviour and Project Management.
Vodafone PortugalMarketing Assistant
Feb. 2011 - Sep. 2014At Vodafone I was responsible for the Mobile Broadband offer for the residential Customers. Besides all the creativity needed to come up with new offers and campaign ideas and the regular market analysis, I still had time to analyse activity results and also propose solutions to better serve the current Customers and to also get new ones.
VodafoneMarketing Assistant
Feb. 2011 - Sep. 2014At Vodafone I was responsible for the Mobile Broadband offer for the residential Customers. Besides all the creativity needed to come up with new offers and campaign ideas and the regular market analysis, I still had time to analyse activity results and also propose solutions to better serve the current Customers and to also get new ones.
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