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Work Background
Marketing Strategy Practice - FreelanceFractional Marketing CMO / VP of Marketing / Marketing Director
Apr. 2025United States, LexingtonCurrently leading projects as a Fractional CMO, VP of Marketing, and Marketing Strategist. Driving high-impact marketing initiatives, delivering brand and marketing strategies/plans to drive scalable growth applying go-to-market (GTM) planning, full-funnel marketing strategy, and omni-channel strategy. Open to full-time, fractional, or contract roles--on-site, hybrid, or remote.
Circle Y Saddles, Inc.Vice President of Marketing and Digital Products
Mar. 2024 - Mar. 2025United States, LexingtonFocused on customer segmentation, brand positioning and digital products strategy across multiple brands. Led business case for DTC and B2B e-commerce platform migration. 2x digital audience growth across socials, website, and database.
Whitaker Bank, Inc.Marketing Director
Jun. 2023 - Mar. 2024United States, LexingtonBuilt enterprise-wide marketing processes and systems for 44-location community bank. Created prioritization model across 14 market areas. Instituted quarterly planning sessions with cross-market committee.
City Publications KentuckyPublisher
Dec. 2021 - Jun. 2023United States, LexingtonLaunched direct marketing venture targeting affluent homeowners. Matched primary competitor's share of market within 12 months.
FramebridgePlant & Program Manager
Sep. 2019 - Nov. 2021United States, RichmondLed the opening of two manufacturing facilities, each in under 4 weeks. Achieved 99% on time delivery and reduction of backlog to less than 1 day of work. During COVID, used current machine mix and capacity to develop and distribute a face shield product used by various medical professionals and first-responders.
Ranch HandVice President Marketing
Aug. 2015 - Sep. 2019United States, AustinLed new brand identity and brand positioning. Optimized B2B2C channel marketing. Stretched into role with design engineering, reducing time to market for new products.
IpsosSenior Vice President, Brand Strategy & Team Management - Strategy3
Jun. 2011 - Aug. 2015United States, AustinPart of an elite executive team that built and grew Customer Journey practice into a global product. Trained staff on five continents in the selling and execution process for the product.
GSD&MSenior Vice President, Executive Media Director
May. 2010 - Jun. 2011United States, AustinLed the media department of over 100 team members working across all media channels in B2C and B2B. Continuous involvement in business development, high level agency strategy, and cross-functional process optimization and improvement.
Capella UniversityDirector of Marketing, Acquisition
Nov. 2009 - May. 2010United States, MinneapolisDirected the team accountable for 30-40% of company revenue acquisition across all digital assets including website, email, CRM, off-site content, SEO, SEM, affiliate programs, and digital display.
TargetGroup Manager, Media Strategy
Oct. 2006 - Nov. 2009United States, MinneapolisLed the team and managed the media agency accountable for more than $500 million in multi-media planning and strategy. Collaborated with Target.com, SEO, SEM, email, and Weekly Ad teams internally, and the creative and digital agencies externally. Received the Pellegrene Award for Marketing Innovation, and the Vice President of Marketing Operations award.
GSD&MVice President, Director of Interactive & Digital Media
Sep. 1999 - Sep. 2006United States, AustinBuilt the digital media team from the ground up, expanding to 30+ team members billing $100+ million. One of the key instigators and drivers of the agency's digital transformation.
GSD&MMedia Supervisor
Jan. 1998 - Dec. 1999United States, AustinMedia planning and buying across AT&T business.
Campbell Mithun EstyMedia Planner
Jul. 1996 - Dec. 1997United States, MinneapolisMedia planning and buying on accounts such as Andersen Windows, Toro, and Hostess.
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