Llano Real Estate GroupMarketing Strategist
Sep. 2021Amarillo, Texas, United StatesDevelop and implement marketing strategies across multiple platforms for Llano Real Estate Group and its diverse entities, including Llano Homes, Llano Realty, Llano Home Loans,Fifty20, AliJ Design, Cactus Cove Inn, Route 66 Rewards, Greenways Village, and Llano Property Management. Proactively monitor and engage with audiences across various social media channels (Llano Homes, Llano Realty, Cactus Cove Inn, Greenways Village, Fifty20) enhancing brand visibility and fostering community interaction. Streamline lead distribution processes via email, Facebook, BoomTown, and Squarespace for multiple entities, ensuring efficient follow-up and maximizing conversion opportunities. Continuously monitor incoming Google Chats and Reviews for LREG, Cactus Cove Inn ,Greenways Village, Mesquite Ridge, and Llano, actively contributing to a positive online presence. Create engaging social media posts and templates for open houses, conduct marketing research for all entities, and produce and edit video/drone footage for social media channels, including uploading to YouTube. Manage and monitor Google Ads campaigns, implement data-driven adjustments to optimize performance and achieve marketing objectives. Build and oversee the content and updates for a portfolio of company websites. Conceptualized, planned, and executed a wide range of events, including Hip Hopevents, Boo Bash, Broker Open Houses, trade show participation, and internal training sessions. Strategically grew attendance for key community events, notably increasing participation in Hip Hop and annual Boo Bash from an initial 50 attendees to over 1500 attendees per event, demonstrating strong event planning and promotional abilities. Manage logistics for team events, including birthday celebrations, and maintain asset briefs for various company properties. Managed all projects such as the design and ordering of business cards for the team/realtors and the design and ordering of all realtor signage.