CuraleafNational Director of Digital Marketing
Jul. 2024 - Dec. 2024Chicago, Illinois, United States◦ Owned all DTC marketing across CRM, media, pricing, e-commerce, and promotions
◦ Boosted online sales by 25% and repeat purchases by 25% via campaign + UX optimization
◦ Introduced a subscription model that lifted monthly recurring revenue by 20%
◦ Achieved 2.5x ROAS in under 4 months