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Work Background
CuraleafNational Director of Digital Marketing
Jul. 2024 - Dec. 2024Chicago, Illinois, United States◦ Owned all DTC marketing across CRM, media, pricing, e-commerce, and promotions
◦ Boosted online sales by 25% and repeat purchases by 25% via campaign + UX optimization
◦ Introduced a subscription model that lifted monthly recurring revenue by 20%
◦ Achieved 2.5x ROAS in under 4 months
JARS CannabisHead of Marketing
Nov. 2022 - Jan. 2024Troy, Michigan, United States◦ Delivered 10x ROI on a multimillion-dollar budget
◦ Scaled Michigan’s #1 cannabis retailer and unlocked $1.3B in CLTV
◦ Led omnichannel strategy, experiential marketing, CRM, and SEO
◦ Drove 344% IG growth while maintaining full compliance
JARS CannabisCreative Director
May. 2022 - Nov. 2022Troy, Michigan, United States◦ Launched a new e-commerce platform and led brand revamp
◦ Directed experiential and seasonal retail campaigns
Herban HausFounder
Jan. 2019◦ Launched a culturally driven creative agency for cannabis brands and industry disruptors
◦ Lead strategy, identity, and omnichannel growth for equity operators and multistate brands
◦ Craft brand systems, GTM strategy, e-commerce activations, and investor-facing materials
Cresco LabsCreative Director & Strategist
Jan. 2019 - Jan. 2020◦ Built Cresco’s house of brands post-legalization (Sunnyside, Mindy’s, High Supply, etc.)
◦ Led creative strategy and POS for nationwide rollout
◦ Drove 271% YoY revenue growth
Legacy MarketingSenior Art Director
Jan. 2019 - Jan. 2019Chicago, Illinois◦ Led experiential marketing for clients like Constellation Brands and Pernod Ricard
◦ Directed multi-format campaigns for trade shows, events, and activations
FCB GlobalSenior Art Director
Jan. 2015 - Jan. 2017Greater Chicago Area◦ Led brand campaigns for Coca-Cola, AB InBev, MilkPEP, Fisher-Price
◦ Managed creative teams and presented pitches that closed new business
WirestoneDigital Art Director
Jan. 2015 - Jan. 2015Chicago, Illinois, United StatesDeveloped full digital campaigns and brand identity for Carbonite
SapientNitroDigital Art Director
Jan. 2014 - Jan. 2015ChicagoLed digital strategy and website redesigns for Abbott
DesignkitchenDigital Art Director
Jan. 2013 - Jan. 2014Greater Chicago AreaDelivered web + UI/UX projects for United Mileage Plus, GE, Wells Fargo, and HP
New FuturoSenior Graphic Designer
Jan. 2012 - Jan. 2013Greater Chicago Area◦ Directed multicultural branding and campaign creative for higher education access
◦ Led design of magazines, direct mail, and email series for Latino students
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