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Work Background
OptumSr. Marketing Manager
Jun. 2023 - Jun. 2023
OptumSr. Marketing Manager
May. 2023
Highmark HealthSenior Marketing Strategist
Mar. 2021 - Jun. 2023
The Laurels of SteubenvilleDirector of Marketing
Jul. 2020 - Mar. 2021Steubenville, OH, United States
Pocket NurseMarketing Manager
Nov. 2015 - Jul. 2020Monaca Pa
I manage marketing operations and $2.7M budget while delivering these key results:
» Initiated social media strategy, created engaging content, and established blog, sweepstakes and campaigns which grew online following and engagement 100% Y-o-Y
» Promoted Co. products and brand, introduced campaigns, and monitored competition which improved bottom-line
» Led team to create marketing plan, initiated +/-10 new proprietary product launches per annum, and oversaw new product launches for +100 different vendors which boosted sales from $36.2M to $47.5M in 5 years
» Implemented new CRM, ‘Voice of the Customer’ surveys, and counter measures based on survey results thus increasing customer satisfaction
» Drove traditional and content marketing which enhanced brand and sales model » Initiated new market verticals, and created branding per market thus expanding into 5 new educational markets
» Executed project management system, and automated marketing system and campaigns which booted efficiency
Marketing ConsultantAdvancement and Marketing Consultant
Aug. 2011 - Jun. 2015Weirton WVI directed and coordinated athletic operations, provided oversight of athletics program, managed master budget, complied with district policies, administrative rules, procedures, and athletics code, and contributed these notable accomplishments:
» Recruited, mentored, led, trained and motivated team, and served as ‘go-to’ resource and multidisciplinary coach coordinator all of which resulted in highly-skilled and efficient coaching team.
» Managed high-value equipment inventories, and created and launched events and charitable campaign drives to secure funds for new equipment which in turn led to optimal functionality of all sports.
» Coordinated and promoted high-attendance athletics events, established master sports calendars and schedules, collected rosters for program info, distributed critical state-specific materials, mediated issues between coaches and athletic program, and suggested athletic improvements all of which significantly enhanced athletics operations school-wide.
Eastern Gateway Community CollegeDirector of Institutional Development and External Relations
Mar. 2011 - Dec. 2012
I drove the development and implementation of the college’s advancement programs and operations including external recognition, support, and financial resources, and achieved the following excellent outcomes:
» Established effective relationship building practices, and cultivated strong, long-term donor relations which led to 88% growth in key gifts and endowments.
» Supported collaborations with alumni, campus, and community members which in turn heightened public awareness and private support.
» Created and executed short- and long-term institutional strategies, and introduced innovative marketing initiatives and events all of which increased philanthropic support.
» Developed and improved alumni, parent, donor, and community outreach which led to 67% growth in financial relations.
The University of PittsburghEmployment Development Specialist
May. 2008 - Mar. 2011Form strong sustainable relationships with community organizations, non-profits, government agencies, and corporate partners to increase departmental visibility and promote the benefits of recruiting University students. Establish and maintain graduate and alumni contacts to increase networking, job shadowing, internship(s) and employment opportunities for current students. Assist students with resumes preparation, job search, application processes and interviewing. \Advice students, staff, and faculty on job market and hiring trends. Work closely with recruiters to locate qualified applicant for job openings. Track leads, referrals, and student placement. Create marketing publications for target audience(s) to promote department services and events. Coordinate career related events, including fairs, workshops, panels, networking events and other recruiting or relationship building activities. Attend local, regional, and national workshops, meetings, networking events and seminars.
Manpower ProfessionalStaffing Specialist/Business Development/Trainer
Apr. 2007 - May. 2008Develop strategic and tactical sales plans to generate incremental sales growth by 25%. Scheduling and conducting sales activities, including capabilities-based presentations and new product launches. Develop new and maintain current business relationships, to increase clientele and business referrals.
Increase product sales and market penetration of products and services not defined as "core" business.
Cultivate and extend outreach beyond Business and Manufacturing to develop client base in Health Care and Legal Services and increase overall clientele base by 40%.
Participate in career/job fairs to increase candidate pool. Continued Page (2) Maley Attend chamber of commerce meetings, networking events, trade and vendor shows to increase clientele and business referrals.
Develop, coordinate, and deliver training to Set and achieve goals, learn problem solving develops teamwork skills, basic job and computer skills, and to prepare resumes and practice job interviews. Develop local business contacts to interview and place candidates who have completed grant program. Increasing interview and placements of candidates by 33%.Manage the selection process, including prequalifying applicants, interviewing, and assessing skills.
Develop new marketing to present to clients/prospects.
Ensure EEO compliance and diversity efforts in all staffing activities, including affirmative action efforts.
Work collaboratively with hiring manager and compensation team to prepare and present offers of employment. Work collaboratively with hiring managers, business leaders, and HR representatives to ensure all necessary pre-employment paperwork and documents are provided by candidates prior to start of employment. Knowledge of all local state and federal employment laws, including OFCCP requirements.
Work collaboratively with Jefferson County Job and Family Services on Ohio State grant funded program (Bridges) for two parent families.
Jefferson Community CollegeABLE & Work Force Instructor Trainer
Aug. 2006 - Dec. 2006Provide skill-specific training to meet the needs of local companies. Design curriculum and provide instruction to underemployed adults in state funded program. Instruct in problem solving, money and time management, and ability to work effectively both independently and in teams. Provide students with skills necessary to confidently apply, interview, maintain a job, and achieve personal and career goals.
Eastern Gateway Community College formerly Jefferson Community CollegeAuxillary Instructor
Jan. 2004 - Dec. 2010Instruct Microsoft Office 2003, Concepts and Applications, Internet Basics & Public Speaking. Instruct basic knowledge and terminology of Microsoft Office applications: Word, Excel, Power Point, Access, and Publisher. Introduce students to Internet use, including emails, attachments, website analysis and printing capabilities. Instruct basic public speaking, effective organization, delivery, invention, style, and memory in presentations.
Franciscan University of SteubenvilleAssistant to Registrar
Oct. 1999 - May. 2000Meet and assist students with enrollment processes, student accounts, course registration, and graduation requirements. Prepare, maintain, and distribute confidential materials such as: student records, grades, and transcripts. Create and maintain student databases
Frankovitch and AnetakisParalegal
Jan. 1995 - Dec. 1997Search and examine public records to determine condition of title.
Summarize property chain documents (UCC, deeds, deeds of trust, leases, agreements, contracts, survey, tax and maps), which affect condition of title. Prepare prelim and title policy.
Work independently on legal research and document preparation to support counsel in proceeding regarding real estate and estate preparation.
Ocean Air InternationalImport/Export Documentation Specialist
Jan. 1993 - Dec. 1994
YMCASwim Instructor
Jan. 1992 - Dec. 1994
Chemical Mortgage CompanyDocumentation
Jan. 1992 - Dec. 1993
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