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Work Background
Digital Account Strategist (Contract)
Star Performance MarketingDigital Account Strategist (Contract)
May. 2024 - Jun. 2025United States, TampaMonitoring a digital portfolio of approximately 30 East Coast auto dealerships, conducting client reviews, budget recommendations, and issue resolution. Troubleshooting, reporting, and collaborating with teams to optimize account performance. Develop comprehensive digital marketing strategies for all relevant ad spaces and platforms. Stay current with digital marketing trends and technologies to guide strategy development.
Client Strategist
CounterpartClient Strategist
Aug. 2023 - Feb. 2024United States
Digital Transformation Director; Marketing & Sales
CVM Television Limited (CVM TV)Digital Transformation Director; Marketing & Sales
May. 2018 - Feb. 2019JamaicaRestructured Sales Department and Strategy for CVM resulting in revenue growth of $20M in 3 Months. Led the rebranding of 2 new TV programs and launch of new digital products for sale.
Lead Marketing Strategist & Senior Account Director
Chic DigitalLead Marketing Strategist & Senior Account Director
Apr. 2017JamaicaLed the Project & Digital Portfolio Management of Clients. Crafted and oversaw the execution of the Digital Marketing Strategy for Red Stripe Corporate; which led to surpassing all Social Media KPIs by more than 200% in 2019, and more than 100% in Engagement in 2022 - 2023. Developed with Panel of 5; Unit Competencies for Jamaica’s first nationally offered certification in Digital Marketing in 2019.
Account Manager
Toucan LimitedAccount Manager
Dec. 2015 - Apr. 2017Developed & Managed the Social Media Marketing Strategy of Red Stripe (global), Heineken, Baileys and Johnnie Walker (Ja). Managed the Digital Strategy of the first staging of Heineken House in the Caribbean Conceptualized and executed the fan-engagement "Brew Us a Flavor" competition which led to the bringing to production and market the Melon flavor Red Stripe Beer.
Social Media Manager
SupportME Services LtdSocial Media Manager
May. 2014 - May. 2015Jamaica
Account Executive
M Squared Creative StudiosAccount Executive
Mar. 2012 - Mar. 2014Jamaica
Special Projects Manager
AdMark•ZINGSpecial Projects Manager
Dec. 2010 - Dec. 2011
Psychology Lecturer (Part-Time)
Excelsior Community CollegePsychology Lecturer (Part-Time)
Sep. 2008 - Jan. 2016
Contributing Writer
OCEAN STYLE MagazineContributing Writer
Jun. 2007 - Jan. 2015

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