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Work Background
Pilar ZafortezaFractional CMO || Marketing & Growth Freelance
Sep. 2023WorldwideI create and lead a Strategic Marketing and Communication Plan to take your startup to the next level as a Fractional CMO. I support you throughout the execution. My style: long-term strategies, common sense, fast adaptability (a lot of A/B testing), and data-driven decision-making. I choose and prioritize working on projects with Social Impact (in the Education and Healthcare sectors)
speakNflowCo-founder · B2B Marketing & Sales
Mar. 2022 - Jun. 2023Madrid, SpainSpeakNflow Method is an educational platform aimed to offer theoretical-practical training to grow in personal confidence and communication skills for public speaking, based on the latest progress both in neuroscience and Mindfulness & MBSR. These 100% online courses are only available for the niche *Opositores del Estado* within the Spanish market. - Marketing strategy: B2B and B2C
- Partnerships & Sales B2B
ClevereaChief Marketing Officer
Jun. 2021 - Dec. 2021Barcelona, SpainInsurtech. Multi-line Neoinsurer which vision is to become the one-stop-shop for insurance for digital natives.
- Reporting directly to founders.
- Strategy: Marketing & Comms Annual Plan from scratch.
- Marketing: hiring Online Marketing team, end to end.
- Communication: goals set up, brief creation, PR selection competition and selection.
- OKRs for Marketing & Comms aligned to business goals.
BlaBlaCarHead of Marketing Spain & Portugal
May. 2017 - Jul. 2020Madrid Area, Spain- Marketing strategy Lead for the Spanish and Portuguese markets.
- Defining marketing strategy incl. (online and offline) budget allocation and marketing mix.
- Responsible for performance monitoring (ROI focused), ongoing optimization and building
an offline measurement framework.
- Strategy, coordination and execution of 360 campaigns across Media: Online (Search,
Social, CRM, Partnerships, Influencers, Programmatic) and Offline (TV, Radio, OOH).
- Spokesperson for media and events, with the goal of increasing brand awareness.
- Implementation of Loyalty program actions.
- People management and project management skills.
SpotahomeFormer CMO
Jul. 2015 - Apr. 2017Madrid y alrededores, España- Reporting directly to CEO
- Developing and coordinating an effective marketing plan from scratch: opening the department
- Setting up and leading the marketing team: hiring and direct management of 10 people (SEO, SEM, Social Media, Content, Blog)
- Defining goals, KPI's and reporting process
- Budget Management
- Project Management in cooperation with Product/IT and Design/UX Teams in order to develop marketing campaigns
- Communications & Media Relations: setting up and developing the Corporate Strategy for the Spanish market
- PR & Events: leading events organization for increasing our visibility and positioning Spotahome as a market leader, for different targets (engineers, startups/entrepreneurship, students). Eg. HackerX, BeerTalks, Movember.
- Partnership relations with strategic startup Associations, both at European and local level: European Tech Alliance, EUColab, Asociación Española de Startups, Spain StartUp, Comunidad ElReferente.
Accenture SongSenior Analyst
Sep. 2014 - Jun. 2015Madrid y alrededores, EspañaStrategy & Experience / Customer Experience & Social - Loyalty Program implementation & CRM-Newsletters strategy
- UX & Customer Journeys
- Call Center global strategy
Rocket Internet GmbHHead of Performance Online Marketing - Rocket Internet KAYMU
Sep. 2013 - Sep. 2014Paris- Fast-growing company: from 1 to 15 African countries in 7 months
- Analyzing traffic metrics and reporting on results to senior management
- Managing a team of 12 people directly (SEM, Remarketing, GDN, GSP, Facebook Social Media/Promoted posts, Facebook CPC and Affiliates).
- Determine strategies to continuously optimize the performance
- Budget Management & ROI-focused
- Develop key KPI’s to assess digital acquisition performance by channel
- Marketing Strategy for the Mobile App Launch and point of contact with IT
Rocket Internet GmbHOnline Marketing Manager - Rocket Internet KAYMU
Mar. 2013 - Aug. 2013Berlín y alrededores, Alemania- Coordinating and planning SM and facebook CPC activities with Local Teams from daily plan to the overall strategy
- Managing, controlling, creating, optimizing and reporting of Social Media and Paid Ads in Facebook
- Support and Consultancy for the ventures
- Competitors Analysis
- KPI´s Analysis
- Budget allocation responsibility
- Conception of advertising material (banners) in coordination with the design department
Rocket Internet GmbHOnline Marketing - Rocket Internet GLOSSYBOX
Aug. 2012 - Mar. 2013Berlín y alrededores, AlemaniaSEM Global: - Responsible management of global SEM accounts as for Spain, Italy, Brazil and others - Budget responsibility - Coordinating with the local CMOs and Country Managers - Google AdWords / Microsoft AdCenter - SEO for the Spanish Market: - CRM for the Spanish Market
jobandtalentJunior Recruitment & Client Services
Sep. 2011 - Jul. 2012MadridJobandtalent is a European 2.0 online recruiting platform aimed at qualified professionals. The value proposition is to replicate the headhunting experience for both candidates and employers through an online platform, increasing the efficiency and transparency of the market through social networks. Awarded Best European Startup by Bully Awards in October 2011.
Michael Page InternationalTrainee
Sep. 2010 - Mar. 2011Madrid
IBEROSTAR Hotels&ResortsTrainee
Jul. 2009 - Sep. 2009Palma de Mallorca
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