Dina Abdullah Alsagoff - Strategist, Business Consultant and Coach,

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Work Background

The Digital Marketing Therapist™Founder & Chief Digital Marketing Strategist

Dec. 2023Singapore and The World

RISE by DigitalBCG Academy, Boston Consulting GroupB2B Sales and Account Management, RISE For Business

Jul. 2022 - Dec. 2023SingaporeRISE stands for Rapid & Immersive Skill Enhancement, a game-changing programme dedicated to empowering businesses to seize new digital horizons. By honing high-demand business and digital competencies, we enable your team to spot and leverage fresh digital opportunities, driving both social and economic growth. The RISE For Business programme offers three tracks: omnichannel sales and marketing, digital innovation and growth, and business and data analytics.

Philippine Department of Trade and Industry and PhilDev Foundation Digital and Business Mentor

Mar. 2022 - Jun. 2022OnlineThe IDEA Incubator Program is an initiative that aims to empower and enable early-stage tech-based/ tech-enabled startups to become catalysts of innovation, and sustainable economic development in the Philippines. The program is co-implemented by the Department of Trade and Industry and PhilDev Foundation through PhilDev LABS. As a mentor, I held bi-weekly and weekly meetings for one to two hour coaching, mentoring, and guiding sessions with my assigned mentees, from March to June 2022. My role was to assist mentees in determining which areas of their businesses the mentoring sessions can work on; and, Attend information sessions or activities for mentors held by Phildev (as requested). Proudly, I let the testimonials of my mentees speak for their experience with me. Read Recommendations, here on my LI profile.

UrbanEmerge LLC and The Hungry Lab (THL)Technical Assistance Expert - Digital Marketing Strategy and Business Development

Jul. 2021 - Sep. 2021SingaporeProgramme: Scaling the Innovation and Entrepreneurship Ecosystem across the Indo-Pacific GSMA and the Australian Department for Foreign Affairs and Trade (DFAT). GSMA commissioned UrbanEmerge and The Hungry Lab (THL) to provide technical assistance support to nine startups in AsiaPac. The programme is part of the GSMA (Global System for Mobile Communications) and jointly with the Australian Department for Foreign Affairs and Trade (DFAT). Launched in 2020, it supports startup entrepreneurship in South East Asia and the Pacific by focusing on sustainability, increasing their capacity to scale their social and economic impact. This report aims to set out a diagnostic of challenges faced by each startup and outline the proposed support provided by the UrbanEmerge-led TA team between July and September 2021. * As Technical Assistance Expert, I provided digital marketing strategies and business development recommendations for each of the eight startups, designed to meet their various needs in a demand-driven approach. * Analyzed through a market assessment to identify competitors and potential customer segments and supported the startups’ to test problem-solution fit by collecting user feedback and integrating it into their service. * Identified a clear value proposition for their products/services and guidance to create targeted communications to reach the identified segments. * Fulfilled strategic support such as identifying optimum marketing channels, strategy on using them, increasing sales, and creating partnerships. * Followed the programme’s directive to improve the resilience of businesses to survive the effects of COVID-19, continue to create employment, improve livelihoods, support sustainable growth, and address the impacts of climate change. * I co-authored the Startup Sustainability Plan Summary & Knowledge Pack for eight startups. It is a manual to review our recommendations, learning materials, and a pathway for 120 days.

DigitalMarketerCertified Partner

Jan. 2020 - Jul. 2022SingaporeI have decades of marketing expertise grounded in creative thinking for global brands. My strategy focus blends digital marketing and innovative strategy with topics like concepts, campaign management, implementation, emerging formats, and outstanding private live and online events for up to 5,000 attendees.

Caribbean ASEAN CouncilEconomic Development Councillor and Singapore Delegate

Jul. 2019 - Jul. 2022SingaporeThe Caribbean ASEAN Council is an international civil society organization and volunteer advocacy programme. It is a Lifetime Member of CIVICUS - the World Alliance for Citizen Participation and registered with the NGO Branch of the UN Department of Economic and Social Affairs (UN-DESA).

CrypticCoinAdvisor

Jul. 2019 - Mar. 2022CrypticCoin is a cryptocurrency based on privacy. The CrypticCoin ecosystem is a way for humanity as a whole to have an access point to the world of cryptocurrency. The coin gives its users the ability to choose, compare, and use the confidentiality features that best suits their needs. CrypticCoin is a privacy coin designed for the discretion of its users by offering them a series of tools to exchange peer-to-peer. Initially, CrypticCoin implemented a mix of the Zerocash Protocol (zk-SNARK systems protocol) and Tor as IP obfuscation technology. Over time, CrypticCoin aims to implement other privacy technologies. Censorship Resistance (CR) is another critical privacy feature of CrypticCoin. CRYP is resistant to 51% attacks, including NiceHash attacks - attacks that are inexpensive to run against many cryptocurrencies. Privacy by default is the mantra of CrypticCoin, and in the spirit of valuing each humans right to privacy, CrypticCoin was born.

Zenoshi - Shop Anywhere, Collect EverywhereStrategic Advisor

Jul. 2018 - Jul. 2022Calgary, Canada I am honored to have been asked to be an advisor to Zenoshi, a Universal Rewards Program for Consumers and an Advertising and Marketing Service for Brands, located in Calgary, Canada. http://zenoshi.net/

Spin Capital PR MARKETING ANALYTICSFounder - PR, Digital Marketing Strategy

Dec. 2013 - Jun. 2022SingaporeWe are message strategists, continuously working to recalibrate your message to match the medium. We live in a blockchain world that runs on PR, marketing, and big data, from which the 3 create outcomes from the client’s directives. When you do good, we tell people about it. Established a PR and communications consultancy, specialising in digital marketing and Public Relations for tech startups in CryptoCurrencies and blockchain in Asia and Europe. Created content for B2B corporate learners, ensuring high-quality, structured responses and educational material across various digital platforms. Managed communication strategies that involved editing and refining technical content, ensuring it adhered to the organisation’s style and quality guidelines.

Asian DessertzineThe Chief AsianDessertperson

Jan. 2012 - Jul. 2022Central SingaporeThere are 48 countries in Asia - discover the world of Asian Dessertzine, the guide on Authentic Asian Desserts - follow me on Twitter and Instagram - https://twitter.com/asiandessertz and on Instagram https://www.instagram.com/asiandessertzine/. Eat with me through my travels, learn about the ingredients, how to cook, bake and steam the traditional sweets of Asia!