ContentiveContent Marketing Executive/ Partnerships Manager
Oct. 2021 - Nov. 2022RemoteAs a Content Marketing Executive with Contentive, I specialized in creating and executing content strategies to drive business growth and foster partnerships. Through my expertise in marketing analytics, SEO, and digital marketing, I successfully implemented campaigns that resulted in increased traffic, engagement, and conversions. Additionally, I gained experience in creating and streamlining business processes, developing content templates, and suggesting new technologies to enhance content marketing efforts. My ability to collaborate with cross-functional teams and establish strong partnerships has enabled me to exceed goals and deliver measurable results. I was responsible for:
- Creating and delivering industry-leading content reliably and consistently
- Researching, copywriting, designing, and ultimate creation of assets, including Intelligence Reports, Case-studies, and Interviews
- Working closely with our data science, marketing, and content teams, to understand key trends from our communities and use this knowledge to playback to prospective partners
- Conducting surveys and interviews, gathering as much insight and intelligence from our communities as possible, and running monthly customer-facing virtual briefings
- Additionally, I was responsible for a monthly newsletter to our entire sales universe and controlled and worked to assigned internal and external budgets As a Growth Marketing Partnerships Manager, I specialized in building and managing successful partnerships to drive business growth. Through my expertise in marketing analytics, digital marketing, and partnership development, I successfully implemented campaigns that resulted in increased brand awareness, customer acquisition, and revenue growth. I gained experience working with Salesforce and Marketo to optimize partnership processes and enhance marketing campaigns.