Toyota ITCProduct Manager
Sep. 2015 - Mar. 2016Mountain View, CaliforniaEvaluated product ideas and partners around proximity based notifications using BLE technology, mobile phone to build a connected car experience. Ideas included Gas Reminders, Parking and Valet options based on destination prediction, calendar integration, Order take-out or make reservations. Built and tested Android app for Gas Reminders with offers from oil companies, where user can search and navigate to low priced gas nearby. Gathered customer feedback through internal and external testing, user survey, user interviews and MixPanel analytics. Held business development and partnership discussions for various ideas. Designed, executed, analyzed customer acquisition campaigns on social channels. Environment: Android, iOS, Facebook, Git,Canva, Campaign Monitor, Mixpanel.