Sarika Kanabar

Group Product Manager @AutoFi

United States✔️ ITProduct Designer🐦 Design🧨 Consulting🏦 FinanceProduct ManagerBusiness AnalystAdvisorCustomer Researcher

Sarika Kanabar is a seasoned professional currently serving as the Group Product Manager at AutoFi, a company that offers an end-to-end e-commerce platform for auto sales. She brings with her a wealth of experience in product management, having previously worked in prominent roles at companies like Ford, Visa, and Toyota. Sarika is known for her expertise in developing and executing product strategies, managing cross-functional teams, and delivering customer-focused solutions. She holds a Bachelor's degree in Computer Engineering from the University of Mumbai and a Master's degree in Computer Science from the University of Massachusetts . Sarika's dedication to innovation and her ability to merge technology with business needs make her a valuable asset in the tech industry.

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Work Background

AutoFiGroup Product Manager, Platforms

Feb. 2023

eHealth, Inc.Lead Product Manager, Partner Solutions and Integrations

Aug. 2021 - Nov. 2022Santa Clara, California, United StatesPart of the Partner Product Solutions team supporting strategic partnerships. Responsible for tools and integrations to enable personalized health insurance shopping experience for partner generated traffic. B2B Partner Integrations, B2C e-Commerce, Health Insurance, Online shopping, Marketing Campaign Management, Analytics and Reporting

Ford Motor CompanyProduct Strategist

Mar. 2020 - Aug. 2021Palo Alto, CaliforniaPart of the Innovation team with 1 UX designer and 3 engineers. Explored the area of in-vehicle personal productivity on Sync (QNX based system) and Android Auto OS (Google) Created 3-5 year forward looking product strategy for in-vehicle personal productivity Developed frameworks for strategy and partner evaluation to aid objective decisioning. Established hypothesis and performed testing with the proof of concept, resulting in 70% acceptance. Made feature and partnership recommendation based on test data, survey results, customer clinics.

Stealth Mode StartupDirector of Product, Partnerships

Jul. 2018 - Mar. 2020San Francisco Bay AreaProvided product management consulting services to a mid-sized fast growing retained search firm specializing in executive search and recruitment. Recommended product innovation to cut down candidate search time by 50%, using combination of AI, machine learning and strategic data partnerships. Drove build vs buy discussions under budget, timelines and resource constraints. Evaluated and onboarded 3rd party vendors for data procurement and other services.

First Tech Federal Credit UnionSr. Digital Product Manager, Online and Mobile

May. 2016 - Jun. 2018Mountain View, CaliforniaIdeated and executed the business case and set the vision, strategy, and roadmap for API platform initiative to facilitate new fintech partnerships. Built delightful and intuitive experiences for the digital transformation of the dispute management process which improved contact center and backend services team efficiency by 20%. Directed wireframes development with the user-experience team, planned and performed usability and A/B tests with prototypes at the bank branch. Communicated KPI metrics and roadmap updates on a monthly basis to executive stakeholders. Enhanced the customer experience and improved the NPS score by 30 bps for online and mobile banking by prioritizing customer pain points using market insights, usability test results, customer feedback, and app usage data. Led the migration of an in-house banking platform to a cloud-hosted SAAS Online and Mobile Banking Platform. Activities included - requirements definition, approved test cases, post-launch support, vendor management, collaboration with marketing, customer support, risk and compliance for launch readiness.

Toyota ITCProduct Manager

Sep. 2015 - Mar. 2016Mountain View, CaliforniaEvaluated product ideas and partners around proximity based notifications using BLE technology, mobile phone to build a connected car experience. Ideas included Gas Reminders, Parking and Valet options based on destination prediction, calendar integration, Order take-out or make reservations. Built and tested Android app for Gas Reminders with offers from oil companies, where user can search and navigate to low priced gas nearby. Gathered customer feedback through internal and external testing, user survey, user interviews and MixPanel analytics. Held business development and partnership discussions for various ideas. Designed, executed, analyzed customer acquisition campaigns on social channels. Environment: Android, iOS, Facebook, Git,Canva, Campaign Monitor, Mixpanel.

VisaPlatform Product Manager

Sep. 2014 - Sep. 2015Product manager for mobile banking platform that supported white-labelled mobile app for 20 Issuers across USA. Responsible for building APIs for 10 features in 5 release cycles with 50% story ownership from the entire product backlog and 95% acceptance rate. Lead development and execution across 3 development and QA teams. Features owned: Enrollment, Login, Notifications (email, sms and push), Remote deposit capture, Digital wallet, ATM Locator, Profile management, Risks handling, CSR tool, Issuer on-boarding tool. Owned, prioritized, and maintained the product backlog, including definition of user sto- ries, and acceptance criteria

cScoreHead of Product

Jan. 2013 - Aug. 2014Santa Clara, California, United States• Partnered with physiotherapist to understand customer segments and pain points. • Gathered sample patient data for analysis and hypothesis testing. • Collaborated with research scientist and built code to assess patient data. • Spearheaded visual and user interaction design; prototyped and architected mobile and web product offerings.

AppleSenior Software Engineer

Jan. 2012 - Jul. 2012Cupertino, California, United States•Built the Price Match feature which reduced the transaction time during the checkout process by 90% allowing the associates to sell more new products.

CBCSoftware Developer

Sep. 2009 - Dec. 2011Lead Engineer for Hockey Night in Canada iPhone App which was #1 on Apple AppStore for 3 weeks , 300,000+ downloads in 3 months, delivered in 6 weeks. Built the engine to provide real-time game statistics to 3 different apps. Integrated with 3rd party APIs to fetch the game data using REST APIs. Data analysis to generate accurate data for various apps. Cross-functional team co-ordination, vendor management. Environment: Linux, J2EE, Tomcat, Akamai, Hibernate, PostgreSQL, Webservices.