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Work Background
Gartenhaus.com by YdeonE-commerce Team Lead
Oct. 2024Germany, Hamburg- Building and leading a team of marketing specialists to develop end-to-end marketing campaigns and leverage data insights to optimize performance across all digital and - offline channels.
- Commercial responsibility of eCom shops in six different countries with the overall aim of growth through gross profit and efficiency (ROI).
- Cross-functional coordination between marketing, category, and tech stakeholders to align on product placements, promotions, UX, and external communication.
- Analyzing and reporting website and marketing KPIs to establish and evaluate strategic actions with C-level.
- Expanding marketing channel mix to enhance brand awareness in a highly competitive market.
YdeonSenior Performance Marketing Manager
Mar. 2023 - Sep. 2024GermanyI managed performance marketing campaigns for 12 online shops across 10 European countries, focusing on PPC, Meta, and video ads. I analyzed market trends to optimize campaign performance and achieve business goals. Moreover I collaborated with product and shop owners to align strategies and delivering strong growth in traffic and conversions.
PIA MediaOnline Marketing Consultant
Sep. 2020 - Feb. 2023Germany, HamburgI conceptualized, implemented, and advised on payed campaign strategies for major clients (b2b & b2c) across platforms such as Google, Microsoft, and Meta. Managing a diverse portfolio of medium and large e-commerce businesses I consistently delivered on ambitious annual business targets.
By proactively engaging with clients, I helped to uncover their specific business needs and develop tailored digital marketing strategies. I conducted in-depth market and audience analyses to identify new opportunities for innovation and growth.
Using tools like Google Ads, YouTube, Microsoft Ads, Meta Ads, and PowerBI, I monitored campaign performance, analyzed data, and generated insights that led to improved ads and website performance.
Throughout, I built and maintained strong, lasting relationships with a wide range of customers.
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