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Work Background
Living on the EdgeSenior Vice President Sales and Marketing
Aug. 2012 - May. 2015San Francisco Bay Area | AtlantaLiving on the Edge is an international broadcast and publishing ministry. Oversee Atlanta office operations including customer resources, new product development, donor development, product distribution and marketing. Responsible for the sales and marketing of books, small group resources, DVD's and digital assets. Handle all contract negotiations for warehousing and distribution of product both domestic and internationally.
Zondervan Publishers, Division of HarperCollins, owed by News CorpVice President, Business Development
Jan. 2006 - Dec. 2012Greater Grand Rapids, Michigan Area | NashvilleFinding new business opportunities that leveraged our core business and expanding existing business relationships. This was achieved through the use of data analysis and through vendor/customer relationships where a new or joint venture would add incremental value and revenue.
Questel & AssociatesPrincipal Consultant
Jan. 2000Greater Nashville Area, TNIn 2000 I started Questel & Associates as a consulting firm focused on working with publishers and other associated businesses in the publishing community. Since that time clients have expanded well beyond the publishing community. There is a great deal of similarity between publishing and ministries, and I have spent enough time in both of those fields to be of service to any ministries that have a product or donor component to their organization. My key focus in publishing has always been sales, marketing and distribution. Most ministries have those same needs but with different labels. Having worked in the Christian publishing world I have the background and sensitivity to help any ministry or non-profit accomplish those key tasks in the context of what they do and what their constituencies expect. I have a team that shares this background and can move quickly to meet a short-term need or provide strategy and long-term tactical solutions.
LifeWay Christian ResourcesSenior Vice President Sales and Marketing
Jan. 1996 - Dec. 2000Greater Nashville Area, TNI managed and directed all Sales and Marketing for the trade publishing division, which published about 100+ books per year. This included leading the in-house marketing team as well as the in-house phone sales and a national field sales team. Expanded sales from the traditional markets to include the full general market and big box stores. Also developed several joint publishing projects with various international publishers to help spread out investments in new content. Created a new product line of children's products.
Spring Arbor Distributors, a Division of Ingram Book CompanyVice President, Sales & Marketing
Jan. 1989 - Dec. 1996Ann Arbor, MiResponsible for all of our Trade Sales of products (over $225 million). Served a customer base of over 5,000 retailers (Chain and independent stores) both domestically and internationally. Developed new merchandising programs for retailers.
Conducted retailer training for new and existing retail customers.
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