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Work Background
Ecommerce Manager
Santa Eulalia BarcelonaEcommerce Manager
Jun. 2019 - Aug. 2023Barcelona, Catalonia, SpainLed the launch of a new ecommerce platform on Magento, improving UX, site performance, and conversion rates. Managed a team of 5, overseeing product management, marketing, photoshoots & copywriting, marketplaces, and customer service. Aligned online and in-store strategies, driving sales through campaigns and events. Implemented CRM and retention strategies, optimizing email marketing and loyalty programs to increase repeat purchases Developed and executed data-driven marketing campaigns, leveraging SEO, PPC, and omnichannel promotions to drive online sales.
Ecommerce Manager
Sabaté Barcelona Impresión Gran FormatoEcommerce Manager
Jun. 2017 - May. 2019Barcelona, Catalonia, SpainManaged three B2C websites, driving growth through SEO, PPC & marketplaces. Led UX, merchandising & site improvements, increasing conversions. Oversaw the full product cycle, from idea and design to launch and optimization.
Ecommerce Trading Manager
KNOMOEcommerce Trading Manager
May. 2014 - Apr. 2017London Area, United KingdomManaged a website in five international regions, localising content, pricing & promotions. Led SEO, PPC & CRM strategies, optimizing digital marketing and retention efforts. Implemented UX & site improvements, increasing conversions and customer engagement.
Assistant Website Manager
Marks and SpencerAssistant Website Manager
Feb. 2012 - May. 2014Analyzed website performance & customer data, optimizing content and merchandising. Managed digital campaigns & promotions, improving engagement and sales. Led competitor analysis, refining product positioning and pricing strategy.
Digital Development Executive
Ross+ButeDigital Development Executive
May. 2010 - Feb. 2012Managed ecommerce operations, from product uploads to inventory and logistics. Led customer service and order fulfillment, improving efficiency
Manager
Arrogant CatManager
May. 2009 - Apr. 2010

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