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Work Background
Independent Creative Content Consultant
FreelanceIndependent Creative Content Consultant
Jul. 2023New York, New York, United States• Develop content strategies including social media clips and video assets for multi-platform use. • Partner with editors and creators to ensure the look and feel of their respective brands are carried across their suite of assets. • Advise clients on platform analytics and best practices for algorithm optimization across TikTok, Instagram, Facebook, and X. • Lead and creative direct marketing content related to personal storytelling.
Director, Digital Marketing & Content Development
The Headstrong ProjectDirector, Digital Marketing & Content Development
Jan. 2020 - Jun. 2023New York, New York, United States• 2x Webby Award Winner for Headstrong’s “We Are Headstrong” video series in 2022, Webby Award Honoree for "Triumph Over Trauma" series in 2023 • Responsible for optimizing and scaling Headstrong's brand identity across national markets to reach veteran clients, institutional funders, donors, and partners. • Serve as creative director and producer of all digital assets to tell a cohesive brand story across multi-level marketing platforms. • Develop, implement, and manage all communications and marketing strategies to include content creation, budgeting, planning and overseeing campaigns, analysis, executive reporting, and maintaining organizational platforms. • Lead strategic engagements with brand ambassadors like Jake Gyllenhaal, Seth Meyers, David Boreanaz, and Dana White to raise awareness and funds. • Implement strategic plans across website, social, paid, email, and video, as well as ensure alignment to overall organizational plans. • Secure and manage relationships with nationally recognized brands like Weight Watchers, Barstool Sports, Chubbies, HISTORY, Lokai, and CBS. • Create and pitch original marketing concepts to partners and lead national cause marketing campaigns. • Collaborate and build relationships with military-connected clients to curate and share inspiring stories to Headstrong's supporters, funders, and prospective clients. • Partner with Board of Directors to collaborate on strategies and campaigns. • Identify and plan events in targeted regional markets across the United States to raise revenue and increase brand awareness. • Manage and lead relationships with digital vendors and event producers • Represent Headstrong as spokesperson at local and national events, as well as liaise with media outlets to produce traditional news segments highlighting Headstrong
Communications & Content Manager
The Headstrong ProjectCommunications & Content Manager
Aug. 2017 - Jan. 2020New York, New York
Social Media & Event Sponsorship Director
Creative Edge PRSocial Media & Event Sponsorship Director
Jun. 2013 - Aug. 2017San Francisco Bay Area• Developed and implemented social media and event marketing plans for top NFL and NBA players like Vernon Davis, Mike Adams, Navarro Bowman, Drew Gooden, and more • Analyzed clients’ social media accounts and executed strategic campaigns to increase engagement by 250% • Increased revenue and in-kind donations for client’s major events by pitching and securing sponsorship packages from top companies like Under Armour, BodyArmor, Onnit, and more • Coordinated all benefits of sponsorship packages to include premium hospitality experiences, as well as brand and logo activation on signage, step and repeat, programs, invitations, and social media • Planned and coordinated all logistics and operations for sponsors at Art Gallery openings, Celebrity Golf Tournaments, Fashion Shows, and more • Maintained and recorded sponsor related information and donor levels for company records
Senior Airman
United States Air ForceSenior Airman
May. 2006 - May. 2010• Iraqi Freedom Medal Recipient for Iraq Tour of Duty • Captain, United States Air Force Boxing Team • Silver Medalist, Armed Forces Tournament • Gold Medalist, State Golden Gloves Tournament

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