Savage X Fenty: Lingerie by RihannaAcquisition Marketing, Sr. Manager
Sep. 2021 - Jun. 2023Los Angeles, California, United States- Led acquisition marketing function including hiring, scoping work, and giving ownership to team responsible for conversion rate optimization, promotion testing, ad creative strategy, studio production, and gateway performance analysis
- Drove channel diversification strategy including paid social, affiliate, digital out of home, streaming, linear, YouTube, and Google Search.
- Lead activating performance analysis improvements through Tableau and Heap dashboard optimizations in partnership with Data Technology and Media Measurement senior leadership team
- Managed six-figure creative budget and built improved internal content development process