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Work Background
Hello BelloDirector of Growth
Apr. 2025Los Angeles, California, United States
HomecourtDirector of Growth Marketing
Jun. 2023 - Apr. 2025Los Angeles, California, United States
Savage X Fenty: Lingerie by RihannaAcquisition Marketing, Sr. Manager
Sep. 2021 - Jun. 2023Los Angeles, California, United States- Led acquisition marketing function including hiring, scoping work, and giving ownership to team responsible for conversion rate optimization, promotion testing, ad creative strategy, studio production, and gateway performance analysis
- Drove channel diversification strategy including paid social, affiliate, digital out of home, streaming, linear, YouTube, and Google Search.
- Lead activating performance analysis improvements through Tableau and Heap dashboard optimizations in partnership with Data Technology and Media Measurement senior leadership team
- Managed six-figure creative budget and built improved internal content development process
Guthy|RenkerSr. Acquisition Manager, Paid Social
Jun. 2020 - Sep. 2021Los Angeles, California, United States- Led creative development for ads, landing page design, and copy across evergreen and seasonal campaign messaging while working cross-functionally with paid and organic social strategy, brand, digital creative and e-commerce teams
- Led conversion rate optimization resulting in decreased exit rate and increased session to activation rates across multiple brands, resulting in improved understanding of user activity and web traffic psychographics
Afavre GroupDigital Marketing Lead
Dec. 2019 - May. 2020Los Angeles, California, United States- Owned paid marketing strategies for luxury food/beverage and wellness brands including full funnel tactics with primary focus on direct response paid social campaigns
- Built marketing operations and reporting frameworks for both agency and multiple clients, including vendor communication, performance analysis and reporting, and creative strategy.
- Worked directly with multiple client C-suite and growth marketing leaders to drive higher scale with more efficient CPL and CACs across multiple advertising channels.
Variety Fun, Inc.Director of Peformance Marketing
Jun. 2018 - Dec. 2019Greater New York City Area- Direct overall marketing (online and print) and brand strategy for multiple brands
- Develop and implement a dynamic brand strategy and omnichannel marketing calendar
- Own and manage data-driven creative and growth marketing briefs, frameworks, guidelines, and lead go-to-market plans for new product launches, campaigns, and activations
- Develop sales funnels for both B2B and B2C clients for online sales
- Lead strategy for creative direction for content creation, web development, and branding
- Hire, train, and manage marketing and creative teams
- Oversee influencer strategy and relationship management for partnerships and branded content
Variety Fun, Inc.Marketing Manager
Dec. 2017 - May. 2018Greater New York City Area- Direct overall marketing (online and print) and brand strategy
- Develop sales funnels for both B2B and B2C clients for online sales
- Assist in creative direction for content creation, web development, and branding
- Direct online marketing strategy using Google Analytics, Google AdWords, and Keywords
- Oversee/Edit scopy and blogs for both social media accounts and website
- Hire, train, and manage marketing team
Critical Mass GlobalSenior Account Manager (Promoted from previous office Loop It NYC)
Oct. 2016 - Dec. 2016Greater Atlanta Area- Core leader in recruitment and business development
- Pilot new social marketing campaign with Fortune 500 client
- Direct sales and marketing experience
- Teach and train next generation of Account Executives in order to promote them to leadership role
- Became one of the top representatives nationwide in less than one month
Loop It NYCCorporate Trainer
Jul. 2016 - Oct. 2016Greater New York City Area- Direct marketing and sales for international health service
- Train next generation of Account Executives in order to promote them to a leadership role
- Interview and expand my own team within the company
Sitting Cat ProductionsProduction Coordinator | Social Media Manager
Sep. 2013 - May. 2017Greater New York City Area- Work on numerous award-winning films and international TV shows
- Began as a production assistant on a feature film, produced by Mel Brooks, and was later asked to assist the director and coordinate social and digital campaigns Duties include: -Formulate and manage budgeting for film shoots ranging from $10K-$5M
-Submit and manage permits, equipment rentals, accommodations, general operations
-Managed communications with filmmakers and crew
-Managing and maintaining social media accounts
-Location scouting and negotiating rates
Soho International Film FestivalMarketing Operations Manager
Mar. 2012 - Jun. 2017Greater New York City Area-Worked directly with the Program Director to develop highly effective communication and operation strategies
-Worked primarily as social marketing manager and project manager, leading multiple teams, including social media outreach to increase following and overall event revenue
-Manage communications with filmmakers
-Managed social media for festival, as well as 70+ films
-Organized social outreach team which utilized major platforms to reach customers, increasing loyal following and event revenue
-Assisted in content writing, creating EPK’s, contacting news outlets, focused social groups, and industry influencers. Resulted in exponential growth in social media following and event attendance.
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