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Work Background
EdelmanSenior Vice President
Oct. 2021 - Jan. 2025Atlanta, Georgia, United States» Client Portfolio Management: Maintain $4.5M+ client portfolio comprised of global companies spanning industry; notable clients include T. Rowe Price, BMS, Principal Financial Group, Wawa, William Blair, Merck, IKEA, and Shell » Subject Matter Expertise: Primary focus areas include digital marketing (all aspects; web, social, paid, content production, etc.) and human capital/employee experience (employer branding, talent attraction, HRIS consulting, etc.) » Team Leadership: Oversee teams of 10+ employees representing all practices and specialties (e.g., research, creative, multicultural, corporate reputation) » Strategic Counsel: Trusted advisor for a range of initiatives including corporate reputation, human capital, crisis/issues management, thought leadership, and performance marketing programs » Innovation + Offering Development. Developed ‘Employer of Choice Marketing/Employer Branding’ and ‘Employee Advocacy’ offerings, establishing go-to-market strategies, resourcing, etc. » Service Enhancement: Help internal teams hone and refine new service areas/offerings for the firm (e.g., econometric analytics for human capital programs, improving corporate reputation among Gen Z) » Business Development: Oversee new business pursuits (organic, net-new) leading global, cross-discipline teams
EdelmanVice President
Nov. 2020 - Sep. 2021Atlanta, Georgia, United States
EdelmanSenior Account Supervisor, Digital
Oct. 2018 - Oct. 2020Greater Atlanta Area
EdelmanAccount Supervisor, Digital
Sep. 2017 - Sep. 2018Atlanta, GeorgiaHighlights:
» Lead cross-function, global teams (10+ people) for accounts across entertainment, manufacturing, energy, tech + CPG verticals » Lead Edelman's Talent Acquisition practice advising teams and clients, as well as building + refining the offering
» Support Edelman Employee Experience offering to build best-in-class solutions for employees through the talent lifecycle » Lead paid media work streams (SEM, display, social, shopping/PLA, programmatic, content sponsorships); oversee annual budgets of $55MM+
» Advise clients on best practices, emerging trends, and technologies to reach and engage audiences » Experienced cross-platform writer supporting content creation for clients, as well as publication on Edelman’s thought leadership blog
» Develop responses to RFPs, manage financials and forecast revenue and growth opportunities
EdelmanSenior Account Executive, Digital
Feb. 2016 - Aug. 2017Greater Atlanta AreaHighlights:
» Led cross-function, global teams (10+ people) for accounts across manufacturing, energy, tech + CPG verticals » Crafted compelling brand narratives to increase interest and reduce attrition among customers and employees
» Led paid media work streams (SEM, display, social, shopping/PLA, content sponsorships); oversee budgets of $3MM+
» Advised clients on best practices, emerging trends and technologies to reach and engage audiences » Championed development and launch of multi-million dollar Talent Acquisition offering » Experienced cross-platform writer supporting content creation for clients, as well as publication on Edelman’s thought leadership blog
» Implemented custom measurement frameworks that align metrics to business objectives
» Developed responses to RFPs, manage financials and forecast revenue and growth opportunities
EdelmanAccount Executive, Digital
Jan. 2014 - Feb. 2016Atlanta, GAHighlights:
» Support agency’s global accounts in consumer, B2B and health/wellness verticals
» Create integrated, cross-channel strategies comprised of traditional media and digital tactics
» Facilitate market and competitor analysis reports to inform new business pitches and current growth
» Assist development of responses to RFPs, manage account financials, and forecast strategic revenue and growth opportunities
» Manage search engine optimizations increasing client’s search visibility
» Conduct paid media campaigns to meet varying client goals [e.g., lead gen, awareness]
» Consult on user experience projects such as websites, landing pages and apps
» Craft compelling storytelling for clients through native content, social media, blog, and video
TMP WorldwideProject Manager
Nov. 2012 - Dec. 2013Atlanta, GAHighlights:
» Trafficked, oversaw and executed digital and traditional projects
» Strategized and analyzed media placements, adjusting buys when necessary to improve ROI
» Assisted in content generation, implementation and monitoring of social media channels
» Identified opportunities for performance improvement and upsell of TMP offerings
» Acted as the primary point of contact for assigned clients
Fleishman-HillardDigital Intern
Aug. 2012 - Nov. 2012Greater Atlanta AreaHighlights:
» Monitored all online initiatives and created detailed benchmark reports with Radian6
» Collaborated in creative sessions for existing clients and potential bids for prospects
» Developed multi-platform social media strategies for clients across varying business verticals
» Wrote copy, reorganized content, and redesigned clients' social media pages
» Identified and worked with traditional and online media contacts
» Attended meetings and provided client support
UGA Career CenterSocial Media/Marketing Coordinator
May. 2011 - Aug. 2012Athens, GAHighlights:
» Increased social media following 172% in 10 months
» Marketing initiatives led to Career Center placing as a NACE finalist in the "Marketing & Branding Category" » Managed presence on social media sites including Facebook, Twitter, LinkedIn, and other similar sites
» Regularly used insights gained from Hootsuite Analytics to evolve strategies
» Monitored social media tools, trends, and applications
» Developed custom Facebook and Twitter pages using Adobe Illustrator and Photoshop
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