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Work Background
Lumen StrategiesSenior Vice President
Sep. 2023Phoenix, Arizona, United StatesLumen Strategies is a Phoenix-based firm representing many of Arizona's most impactful corporations, causes, candidates, and organizations. The firm has grown rapidly and is known for offering public relations, campaign management, crisis communications, lobbying, and creative services that go above and beyond typical industry standards. Tom joined Lumen in 2023 to help grow the firm's client base, expand its creative and design capabilities, and deliver smart, effective communication strategies.
• Leads business development and strategic client engagement across corporate, nonprofit, and political sectors
• Oversees and advances creative content development, branding, and media messaging initiatives
• Provides senior-level counsel in high-stakes crisis communications and public affairs situations
• Supports a wide variety of services including PR, media outreach, message development, video and web production, social media strategy, and community outreach
• Contributes to the firm’s mission of offering communications services that are more impactful and effective than industry competitors, with a focus on meaningful client outcomes
• Plays a key role in maintaining the firm’s dynamic growth and collaborative culture
Arizona State UniversityFaculty Associate
Aug. 2023 - Jan. 2024Phoenix, Arizona, United StatesTaught an upper-level journalism course focused on media writing and communications at ASU’s nationally recognized journalism school.
ON AdvertisingPartner-Public Relations and Event Strategies
Apr. 2020 - Sep. 2023Phoenix, Arizona, United StatesTom joined ON Advertising following the merger with his own firm, taking on leadership of PR and event divisions while contributing to agency-wide growth.
• Directed public relations and event strategy teams across a wide client portfolio
• Developed and executed media campaigns for nonprofit and corporate clients
• Contributed to firmwide strategy and integration of creative services post-merger
Frontdoors Media / Frontdoors MagazineChief Operating Officer and Contributing Editor
Jan. 2017Phoenix, Arizona, United StatesAs co-owner of this multimedia platform focused on philanthropy and community leadership, Tom oversees operations and contributes to editorial and content strategy.
• Manages daily business functions, operations and revenue growth initiatives
• Serves as Contributing Editor for Frontdoors Magazine and The Red Book
• Creates and publishes content that highlights charitable work and civic leadership in the Valley
Evans CommunicationsPrincipal
Jan. 2003 - Apr. 2020Phoenix, ArizonaTom founded and led Evans Communications, a boutique public relations, public affairs, marketing, and event planning firm offering a comprehensive suite of creative and strategic services to a diverse client base. The firm distinguished itself by providing services that were not only innovative and high-quality, but uniquely tailored to achieve each client’s specific goals. The firm merged with ON Advertising in 2020.
• Delivered a broad range of services, including PR, strategic messaging, copywriting, branding, media training, video production, web development, and event logistics
• Designed and implemented creative, client-focused solutions for marketing and outreach, including e-marketing, social media, and community engagement strategies
• Led major initiatives in B2B marketing, proposal development, media planning and buying, and public affairs consulting
• Emphasized a client-first philosophy rooted in humility, trust, and results-focused service
• Fostered long-term relationships by creating a collaborative, fun, and highly responsive agency environment
• Developed fresh, customized strategies for every engagement, avoiding cookie-cutter plans and favoring bold, creative problem-solving
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