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Network Power<100 people
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🧑💼100%
C-level Executive
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Work Background
Applied SystemsDirector, Creative Services
Jan. 2019 - Oct. 2025Atlanta, GeorgiaDrives brand visibility for three leading Insurtech SaaS B2B companies. By crafting and executing comprehensive brand strategies, I've been able to lead my team deliver innovative outputs that speak directly to target audiences and support business objectives. Some of my proudest accomplishments include:
• Leading cross-functional teams to deliver impactful, high-quality marketing initiatives, ensuring seamless execution.
• Expanding our creative team, doubling our capacity, and bringing in fresh talent across design, video production, and animation to elevate our marketing efforts.
• Successfully scaled our annual user conference, growing attendance from 2,000 to 4,000+ participants over six consecutive years by providing creative leadership.
• Driving innovation in content creation by incorporating AI tools to enhance research, streamline processes, and push the boundaries of what's possible.
• Spearheaded the creative direction for EZLynx in-app ad redesign, transforming the visuals to drive a 157.6% surge in leads. I am passionate about helping organizations improve their brand positioning, collaborating closely with stakeholders, and developing marketing solutions that are forward-thinking and measurable in their impact.
Applied SystemsCreative Services Manager
Jan. 2017 - Dec. 2019Atlanta, Georgia
Applied SystemsSr. Graphic Designer
Jan. 2017 - Dec. 2017Atlanta, Georgia
East Raven DesignGraphic Design Contractor
Mar. 2016Assists clients in amplifying their brand presence by creating identities and content that truly reflect their missions and values. By aligning marketing strategies with their vision and goals, I ensure every project is a cohesive representation of their brand. Key highlights from my experience include:
• Leading the development of impactful print materials that significantly boosted brand visibility and engagement.
• Delivering creative concepts that fueled successful campaigns, product launches, and events for a diverse range of clients, including Boys & Girls Clubs of America, Diversity in Learning, John Riley Group, and Acuity Brands.
• Enhancing user satisfaction by designing tailored UI/UX solutions that elevated usability and experience.
• Helping Girls' LEAP exceed their fundraising goals by 100% for two consecutive years through targeted strategy and execution. I’m driven by the opportunity to provide tailored branding and marketing solutions that meet and exceed expectations, delivering measurable results every time.
DIRECPATHGraphic Designer
Jan. 2016 - Dec. 2017Atlanta, GeorgiaI was able to elevate visual appeal and drive engagement by crafting aesthetically pleasing layouts that captured attention. By managing the entire production process, I ensured high-quality print materials were delivered on time, while also leading the design of various marketing assets, including brochures, presentations, email campaigns, website designs, and social media content—all consistent with the company’s brand. Some of my key contributions included:
• Developing targeted marketing strategies that effectively conveyed brand values to the right audience.
• Reinforcing brand messaging with visually compelling graphics using Adobe Creative Suite, ensuring our visuals always told a strong, cohesive story.
Quality Assist, Inc.Senior Graphic Designer / Instructional Designer
Jan. 2015 - Dec. 2016Atlanta, GAI led the successful completion of projects by managing all phases from inception to delivery, ensuring timely execution and high-quality outcomes. My focus was on clearly communicating brand messages by developing visually aligned design concepts that resonated with audiences. I worked to create cohesive brand experience that reflected company values and met the needs of our target audience, all while fostering a collaborative environment through open communication and team support.
Some of my key contributions include:
• Increasing customer satisfaction by creating engaging and effective eLearning modules.
• Enhancing the user experience by designing solutions that prioritized usability and accessibility.
• Earning the Silver Excellence Award for Best Advance in Learning Technology Implementation from Brandon Hall in 2016 for developing an award-winning learning system.
Boys & Girls Clubs of AmericaSr. Designer
Jan. 2014 - Dec. 2015Atlanta, GeorgiaI played a key role in enhancing brand messaging and member experiences by designing impactful program collateral that truly resonated with the audience. By directing brand development efforts, I ensured a cohesive visual identity across all platforms. Some of my key contributions include:
• Fostering innovation and creative solutions through cross-functional collaboration, ensuring diverse perspectives were incorporated into our work.
• Delivering high-quality results on time and within budget by effectively managing projects and resources.
• Providing creative leadership and support for the annual national conference by directing a talented team of three designers.
Verizon Telematics Inc.Senior Creative Designer
Jan. 2008 - Dec. 2014Atlanta, GeorgiaI focused on optimizing user experiences, functionality, and engagement by developing user-centric solutions that aligned with both user needs and business goals. Through cohesive brand identity creation, I effectively communicated brand vision and values. By fostering cross-functional collaboration, I streamlined workflows and helped achieve organizational goals. Additionally, I led UI/UX design initiatives to propel both web and mobile app usability. Key contributions include:
• Leading impactful B2B and B2C marketing campaigns through strategic print and digital media efforts.
• Boosting business development by creating persuasive presentations and responses to RFPs.
• Strengthening client relationships with major brands such as Mercedes-Benz, Volkswagen, and State Farm through tailored, collaborative strategies. Additional experience as Lead Graphic Designer, Advantage Dealer Services, Suwanee GA
Advantage Dealer ServicesLead Graphic Designer
Feb. 2005 - Mar. 2008United States, Suwanee- Led design production for high-volume direct mail campaigns supporting automotive dealership marketing across regional markets.
- Oversaw a team of graphic designers, ensuring visual consistency, brand alignment, and print accuracy across all creative deliverables.
- Instrumental in improving the team’s accuracy and efficiency by refining review processes, implementing quality control
checks, and standardizing templates.
- Partnered with account managers and print vendors to meet demanding client deadlines while maintaining top-tier production standards.
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