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Work Background
Mathematica Policy ResearchDirector of Design and Experience
Jan. 2019 - Mar. 2025Washington, District Of ColumbiaLed and developed a 20+ member creative team spanning design, software engineering, and project management, transforming it into a high-impact, user-focused, and consultative unit within a research and data analysis organization.
• Shifted focus from design production to strategic brand consulting, enhancing in-house capabilities, brand consistency, and client engagement to maintain a higher-than-target client billable rate.
Implemented scalable creative processes, appointing Creative Ambassadors for UX/UI, media, and information design, aligning branding with core business sectors.
• Established business reporting protocols, enabling proper budgeting and timeline planning for creative initiatives.
• Enhanced brand and creative quality, elevating brand perception, engagement, and deliverable excellence.
• Expanded digital and media capabilities, introducing interactive content, video storytelling, and digital brand experiences to strengthen audience connection.
• Drove internal brand engagement through a social media strategy and branded training webinars, fostering company-wide brand advocacy.
• Implemented a comprehensive brand management system, ensuring consistency in brand identity, messaging, and visual execution.
• Led the development and launch of a new brand identity, aligning it with the company’s vision and market positioning.
Palladian Partners, Inc.Creative Director
Aug. 2018 - Dec. 2018Silver Spring, MDDirected the creation and management of user-focused science and medical content for online/mobile and social experiences.
• Worked with program managers, science writers, designers and developers to create and implement user-centered, accessible content for various media experiences for populations of +1M.
• Trained the team of designers on UX/UI best practices and tools for a more efficient delivery of interactive products
• Lead client-facing meetings for creative brainstorms and presentations
• Worked with program managers to produce and manage project plans and budgets ($50K-15K per project) that fit within the client’s scope of work Clients
Centers for Disease Control, National Cancer Institute, National Center for Advancing Translational Sciences, National Heart Lung and Blood Institute, National Institute of Child Health and Human Development, National Institutes of Health, Office of Women’s Health, Precision Medicine Initiative, U.S. Food and Drug Administration
Envolve PeopleCareDirector of Content Creation and Engagement
Jan. 2016 - Aug. 2018Bethesda MarylandDeveloped strategies and managed the creation and curation of branded, digital content designed to influence lasting healthy behaviors for workforce and health plan member audiences. • Worked with behavioral science experts, social media and product managers teams to develop multi-platform content interface design strategies based on user experience research for wellness and disease management products for populations for +10M-8K.
• Identified opportunities for the team to provide content
• Developed efficient, scalable, and measurable processes to deliver client/product co-branded content
• Worked with the proposal and business development teams to develop budgets ($200K-75K per project) and language marketing the group’s mission, capabilities, and accomplishments Clients
Air Liquide, Allstate, Ambetter, Argo, BNSF, CBT, Cenpatico, Centene, CNB, Continental, Corelogic, Cottage, Dean, Envolve Health, Exelis, H-E-B, Harman, Huntington, Insight, LiveHealthier, Lubrizol, MA Connector, Materion, McGraw Hill Education, Mitsubishi, Navient, Netgear, Quest Diagnostics, RAND, Recology, Scholastic, Simplot, Standard & Poor, Suicide Prevention Coalition, Technicolor, Terex, Trimble, WKU, Zebra
LiveHealthierCreative Director
Mar. 2013 - Dec. 2015Bethesda, MDDeveloped strategies and managed the creation and curation of branded, digital content designed to influence lasting healthy behaviors for workforce and health plan member audiences. • Worked with behavioral science experts, social media and product managers teams to develop multi-platform content interface design strategies based on user experience research for wellness and disease management products for populations for +10M-8K.
• Identified opportunities for the team to provide content
• Developed efficient, scalable, and measurable processes to deliver client/product co-branded content
• Worked with the proposal and business development teams to develop budgets ($200K-75K per project) and language marketing the group’s mission, capabilities, and accomplishments Clients
Air Liquide, Allstate, Ambetter, Argo, BNSF, CBT, Cenpatico, Centene, CNB, Continental, Corelogic, Cottage, Dean, Envolve Health, Exelis, H-E-B, Harman, Huntington, Insight, LiveHealthier, Lubrizol, MA Connector, Materion, McGraw Hill Education, Mitsubishi, Navient, Netgear, Quest Diagnostics, RAND, Recology, Scholastic, Simplot, Standard & Poor, Suicide Prevention Coalition, Technicolor, Terex, Trimble, WKU, Zebra
RTCInteractive Art Director
Jun. 2012 - Mar. 2013Washington D.C. Metro AreaDesigned interactive products to increase engagement and maintain retention with a rheumatoid arthritis pharmaceutical program.
• Developed retention strategies for interactive campaigns targeting the general population and healthcare providers of +1M. • Hands-on concepting and art direction of digital campaigns for new product launches Clients
Pfizer Inc.
DC Ad ClubVolunteer
Jan. 2009 - Dec. 2009Board Member
Communications Committee Co-Chair
Equals Three CommunicationsCreative Director
Jan. 2007 - May. 2012Built and managed creative staff and all creative planning, strategy development and production for brand development and award-winning integrated campaigns for commercial, government and nonprofit clients.
• Introduced and managed digital creative standards to manage product development for websites, web banners, graphic emails and front end coding languages, HTML and CSS
• Directed integrated campaign strategies for web/mobile products, digital, print, and broadcast advertising for audiences +1M-100K. • Established budgets (+$150K-75K per project) and negotiated vendor services for local to national creative product/campaign development and production
• Worked closely with the project management, media and web development staff for campaign planning and implementation Clients
American Diabetes Association, American Type Culture Collection, Arbitron, BEI Resources, DC Rape Crisis Center, Department of Housing and Urban Development, Epilepsy Foundation, Equals Three Communications, Inc., Federal Emergency Management Agency, Field School, ImagineNations Group, Intelligent Transportation Systems, Liquid Keratin, Metropolitan Washington Council of Governments, National 4-H Council, National Academy of Public Administration, National Fatherhood Initiative, National Institute of Allergies and Infectious Diseases, Office of Danny K. Davis, U.S. Navy SEALs, U.S. Wellness, Wilmer Leon, World Bank, Yapya, Zain
Worldwide PartnersMember
Jan. 2007 - Dec. 2011
IQ SolutionsSenior Art Director
Dec. 2001 - Jan. 2007Managed and worked hands-on to design and build integrated social marketing campaigns.
• Developed strategic plans, creative concepts, and managed award-winning creative teams to produce products targeted to special populations and the general public for social marketing for government and nonprofit clients
• Developed concepts and and produced integrated campaigns primarily focused on health communications. Campaign materials included website designs, web banners, videos, radio, print ads and posters, marketing collateral, exhibits and non-traditional media
• Worked closely with the project management, media planning and web development staff for campaign planning and implementation Clients
Center for Substance Abuse and Prevention, Darryl Green Youth Life Foundation, Department of Veteran Affairs, Drug Abuse Warning Network, National Cancer Institute, National Eye Institute, National Institute of Child Health and Human Development, National Institute on Drug Abuse, National Institute of Diabetes and Digestive and Kidney Diseases, and United States Department of Agriculture
The Art Directors ClubVolunteer
Jan. 2000 - Dec. 2011
Bomstein AgencyArt Director
Jan. 1999 - Dec. 2000Developed and produced advertising campaigns and provided strategic thinking for commercial clients
• Developed concepts and implemented award-winning advertising campaigns. Campaign materials included print ads, television spots and marketing collateral
• Researched and identified creative vendors
• Worked closely with the copywriters, account managers and media planners
• Provided art direction for websites Clients
Fortis Homes, Lindsay Cadillac, Mattress Discounters, MB Residential, Pulte Homes, Radixnet, Sport & Health Clubs, Temps & Co., VOB Saab, Washington Capitals, and the Washington Times
Earle Palmer BrownStudio Artist
Jan. 1998 - Dec. 1999Worked closely with the production manager, art directors and creative directors to produce agency work. Assisted the production manager and art directors in the production of advertising campaign materials.
Designed and revised print campaigns and posters per direction of the art directors.
Illustrated storyboard frames.
Reviewed final files for printing.
Assisted in producing presentation materials.
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