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Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
👍100%
Sales & BizDev
Geos
🇩🇪50%
Germany
🇺🇸50%
United States
Work Background
Modern Pirate Artist BrandsBrand Development / Brand Partnerships / President
Sep. 2016Greater Los Angeles Area• Leverage extensive expertise to lead brand development, licensing, partnerships, activations and merchandising strategies for numerous high-profile artist influencers, securing collaborations with NBA, Nike, Meta, NFL, Best Buy, and more while overseeing a team of 2 assistants.
• Own P&L and drive revenue-generating initiatives, developing brand partnerships, licensing deals, and merchandising programs with global corporations including Meta, Nike, Players Tribune, Oculus, 3M, ACLU Southern California, and NAACP.
• Spearheaded the Glass City River Wall project, the largest mural in the U.S. (180K sq ft), securing an RFQ, hiring 7 local artists, managing contractor oversight, and crafting the narrative, earning national recognition on CBS Good Morning and accolades from the City of Toledo for its economic and cultural impact, as well as the Miami, Shawnee and Dakota Indian Nations.
• Developed and led the MC50 50th Anniversary world tour and MC5’s 2024 Rock & Roll Hall of Fame induction campaign, overseeing branding, licensing, merchandising, and the installation of a 2K sq ft mural at Detroit’s historic Grande Ballroom.
• Managed artist-led brand partnerships and campaigns with Shoe Palace, KOR Shots, Superare Fight Shops, Sweet Flower Cannabis, Rebel Coast Winery, and Steve Austin’s Skull Ranch, while collaborating with developers, branding firms, and PR teams to curate and develop artist residency programs for OLiVE DTLA.
• Build and execute executive-level branding and storytelling strategies, positioning artists and influencers for national media exposure, licensing success, and long-term brand equity.
Wild Card Boxing Club / Wild Card Boxing Brands LLCBrand Development / Merchandising / Partner in Wild Card Boxing Brands, LLC
Jan. 2013 - Dec. 2016Greater Los Angeles Area• Served as an integral executive leader and directed a team of 4, overseeing the merchandising, licensing, and retail expansion strategies, positioning Wild Card as a dominant lifestyle brand in combat sports.
• Elevated Freddie Roach’s Wild Card Boxing Club to a multi-million-dollar annual merchandise brand, launching a full merchandising program within 6 weeks of HBO/Peter Berg’s docuseries on Roach, including licensing, retail, and e-commerce strategies.
• Developed and executed the brand’s 1st retail store with a $50K initial budget, generating $3M in revenue while securing Urban Outfitters as a mass-market retail partner.
• Partnered with American Giant and Michael Rapaport to produce "The House That Freddie Built" documentary, launching a limited-edition capsule collection worn by Bob Dylan, Robert Duvall, Mark Wahlberg, and Sylvester Stallone.
• Led experiential branding efforts, creating pop-up activations with boxers in Las Vegas fight weekends and integrating street artists like Ernesto Yerena, Big Sleeps, and Miguel Cotto to drive cultural relevance and product demand.
Obey Giant Art, Inc.Brand Development / Partner at Obey Giant LLC with Artist Shepard Fairey - Obey Clothing
Jan. 2001 - Dec. 2013Greater Los Angeles Area• Co-founded and built Obey Clothing brand license with artist, Shepard Fairey, scaling it to $200M+ in annual retail and e-commerce sales through strategic licensing, brand positioning, merchandising, and global retail expansion.
• Secured and managed a 100-person licensing partnership, overseeing contracts, brand integrity, intellectual property issues, and third-party licenses for apparel, toys, and artist collectibles.
• Developed celebrity partnerships with Kobe Bryant, Michael Jordan, Muhammad Ali, and Iggy Pop, leveraging cultural relevance to expand market penetration.
• Consulted on business development for Studio Number One, launching the Subliminal by Shepard Fairey collection for Target and driving the brand entry into mass-market retail.
Nicholas James Group Inc.Brand Development / Brand Partnerships / President
Jan. 2001 - Dec. 2013Los Angeles• Led branding, licensing, and content strategy for the NHRA for over 8 years, pioneering branded content, merchandise programs, and strategic partnerships.
• Produced documentary content for Mattel’s 35th anniversary of Hot Wheels and developed retail merchandising and experiential programs for Petersen Automotive Museum and major automotive brands.
• Rebranded and elevated MC5’s legacy, reviving 1960s-era graphics through licensing deals with John Varvatos, Hysteric Glamour, and Chaser, securing their place in the 2024 Rock & Roll Hall of Fame history.
• Launched and managed brand initiatives, including Yummy You by Twinkie Chan and Enamelized die-cast graffiti train collectibles, while creating licensing deals for Brandy Melville with Bob Dylan, The Misfits, Rhino Films, and the Edie Sedgwick Estate.
• Designed and launched the Jail Guitar Doors USA nonprofit brand, developing its logo, brand mandate, and merchandise program, while continuing to serve as a dedicated volunteer.
• Produced and directed branded content and documentary programming, including Ripe TV’s NASCAR and Octane VOD channels, Snake & Mongoose, and That’s Life with Duane and Corey while leading licensing and content partnerships for Ripe TV, Upper Deck Company, and Advanstar Media.
Ziff Davis Media / EMAP USA & Petersen Publishing / Marvel Entertainment / TSR WestSummary of Early Career / Brand Development, Publishing, Media
Jan. 1989 - Dec. 2001Greater Los Angeles AreaZIFF DAVIS MEDIA, INC – President, Brand Development
• Expanded Ziff Davis Media’s brand portfolio, launching Inside Gaming World and The Digital Family TV program to extend brand influence beyond its core business. EMAP USA & PETERSON PUBLISHING – President of Enterprises
• Played a key role in the $1.3B sale of the company, serving on the EU board, leading international coaching and mentoring efforts, and advising on European and Asian expansion, including the U.S. launch of FHM magazine.
• Recruited by Willis Stein investors to drive strategic brand initiatives, working with 120 magazine publishers to develop 150+ licenses, generating $20M in ancillary revenue within the 1st year. MARVEL ENTERTAINMENT – Executive Vice President, Consumer Products
• Led a 20-person licensing and promotions team, managing film, TV, and video game advertising and partnerships, including the development of Marvel Music Comics and Paramount’s Mission Impossible and Star Trek comics.
• Drove licensing and sponsorship sales for Spider-Man, X-Men, Fantastic Four, Incredible Hulk, Silver Surfer, and Daredevil, securing 250+ consumer product licenses across multiple categories. TSR WEST – Publisher & General Manager
• Opened the West Coast office for the publisher of Dungeons & Dragons, leading marketing efforts for "A Line in the Sand," launching TSR Comics, and developing a five-genre Dungeons & Dragons comic book series.
• Acquired and managed board game licenses, expanding product reach while providing industry expertise, including a New York Times interview on board games during wartime.
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