Maria Laura Castellucci Camossatto

Marketing Specialist @Self Employed

CopywriterVideo EditorEntertainmentPresentation DesignerSEO ManagerGrowth HackerIndustrial EngineerIllustratorBrand DesignerCommunication DesignerGraphic DesignerMarketing Analytics ManagerCreative ProducerEvent ProducerDigital Ads ManagerContent ManagerCommunications ManagerBrand Marketing ManagerEngineer🐦 DesignMarketing

Maria Laura Castellucci Camossatto is a dynamic Marketing Specialist with almost a decade of experience in developing innovative strategies that drive brand growth and customer engagement. As a self-employed professional, she has successfully collaborated with a diverse range of clients, from tech startups to established retail brands, delivering tailored marketing solutions that consistently exceed expectations. Maria Laura is renowned for her creative approach to problem-solving and her ability to leverage digital platforms to optimize campaign performance. Her passion for storytelling and data-driven insights has positioned her as a sought-after expert in the marketing industry, dedicated to helping businesses thrive in a competitive landscape.

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Work Background

Communication Consultant

YpêCommunication Consultant

Mar. 2022 - Nov. 2023Amparo, São Paulo, BrazilExpertise in strategic Internal Communication and Employer Branding projects, directly impacting employee engagement. Highlights include: - Leadership of organizational culture and diversity projects, including the #todomundoconta project, with complete creative direction. - Development of engagement actions, including integration events and alignment of values for leadership and employees. - Communication management for organizational climate initiatives and GPTW certification, promoting cultural strengthening in a phase of accelerated growth for the company.

Corporate Affairs Intern

International Paper Corporate Affairs Intern

Oct. 2018 - Jul. 2019Luís Antônio, São PauloSupport in Corporate Communication and Social Responsibility, with emphasis on the Formare project and community events: - Management of the Formare project, including guidance and development of 16 young people in socially vulnerable situations. - Planning and execution of events such as Family Day, school visits, diversity and inclusion campaigns, and SIPAT. - Updating internal communication channels and interface with agencies for the production of promotional and institutional materials.

Financial Administrative Assistant

Trackage - Monitoramento InteligenteFinancial Administrative Assistant

Mar. 2018 - Jun. 2018Uberaba e Região, BrasilContribution to strategic decision making with a focus on data and research: - Support in research and analysis of financial data to optimize processes and assist in making strategic decisions. - Participation in marketing campaigns to strengthen the brand's digital presence in the startup's expansion phase.

Marketing Assistant

TEDx UFTMMarketing Assistant

Oct. 2017 - Dec. 2018Uberaba e Região, BrasilResponsible for planning and executing marketing actions for TEDxUFTM: - Development of visual identity and management of digital and physical dissemination. - Maintenance of partnerships and relationships with sponsors and suppliers. - Support for speakers in structuring presentations for the event.

Co-founder

TrathusCo-founder

Sep. 2016 - Feb. 2018Uberaba, Minas Gerais, BrasilEntrepreneurial experience that included operations management and marketing: - Operation of logistics processes and integration of freelancers to serve local customers. - Development and execution of promotional strategies on social networks and local events. - Preparation of commercial proposals and relationships with customers for market expansion.

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