Casey Copeland

Managing Director @Copeland Ventures Company

🔥 Startup Founder💸 MarketingBusiness Owner📝 Influencer or Blogger💼 C-level Executive👍 Sales & BizDev🧨 Consulting

Casey Copeland is a seasoned business leader and currently holds the position of Managing Director at Copeland Ventures Company. With a wealth of experience in the business world, Casey has honed skills in strategic planning, business development, and growth. Casey held executive roles in various companies, showcasing exceptional leadership and strategic decision-making abilities. In every role, Casey has demonstrated a unique ability to drive growth and profitability. Casey's innovative thinking, combined with a deep understanding of market dynamics and business operations, have contributed significantly to his successful career as a consultant and investor.

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Work Background

DarwillVice President Marketing Innovation & Strategy

Mar. 2021 - Sep. 2023Darwill stands as a dynamic force in the marketing and advertising sphere, offering a diverse portfolio of services tailored to meet the needs of a wide range of industries. As a holding company, it encompasses specialized business units that are adept at carving out market space for clients in sectors such as healthcare, dental, home services, retail, financial services, automotive, higher education, insurance, among others. This multifaceted approach positions Darwill as a powerhouse for hiring managers seeking innovative and strategic thinkers. What makes Darwill particularly attractive to potential hires is its commitment to both traditional and cutting-edge marketing mediums. With expertise in print and digital media, Darwill provides a balanced marketing strategy that respects the proven power of print while harnessing the reach and precision of digital. This dual-focus ensures that campaigns resonate on every level, from tangible print materials to the immersive world of digital engagement. In the realm of online advertising, Darwill excels in search ads and search optimization, enabling clients to dominate search engine results and capture vital market share. Their email advertising strategies combine the personal touch with broad reach, ensuring messages are both targeted and expansive. Social media ads crafted by Darwill tap into the pulse of online communities, leveraging the latest trends to create compelling campaigns, while their streaming video and audio ads are positioned to capture the attention of consumers in the rapidly growing streaming market. Beyond crafting messages, Darwill’s expertise in audience creation is a game-changer for clients. By identifying and building the right audience, Darwill ensures that marketing efforts are not just seen, but seen by the right people, optimizing client investments and driving results.

Cox Automotive Inc.Head of Marketing Operations & Marketing Product Strategy

Jan. 2018 - Mar. 2021Cox Automotive is a giant in the Software as a Service (SaaS) space, providing a comprehensive suite of solutions that cater to the automotive industry. The brands under its umbrella offer a wide array of services that integrate seamlessly into the various stages of the vehicle lifecycle, which is indicative of a typical large SaaS company strategy—providing end-to-end solutions to address all customer needs within a specific domain. Autotrader and Kelley Blue Book are household names that consumers and dealers trust for buying and selling cars, as well as for obtaining accurate car valuations. Manheim is the world's largest wholesale auto auction based on trade volume, a critical player in the used car market that provides services for car dealerships. Dealer.com is a leading technology provider that offers a range of marketing and operations software solutions for car dealerships, including website building tools and digital marketing services. HomeNet Solutions gives dealers the ability to manage their vehicle inventory with high efficiency, ensuring that car details are distributed accurately across various platforms. Xchange by Kelley Blue Book provides dealers with trade-in solutions that help streamline the process of swapping old vehicles for new ones, which is a critical aspect of the dealership business model. Lastly, VinSolutions offers CRM software that is tailored for the automotive industry, helping dealerships manage customer relationships and sales processes more effectively. These brands, being part of Cox Automotive, leverage the benefits of the SaaS model, such as scalability, constant updates, and cloud-based integrations, to serve a large and diverse clientele, from individual car buyers and sellers to large dealership networks. They exemplify how large SaaS companies operate by providing specialized services that are deeply embedded in the operations of an industry, in this case, the automotive industry.

Wolfe Automotive GroupExecutive Vice President of Operations

Jan. 2015 - Jan. 2018As the steward of a prestigious holding company with 19 dealerships, I am privileged to oversee a dedicated team of 1000 employees. Our impressive portfolio includes esteemed Honda, Acura, and Toyota franchises, bolstered by dynamic independent used car centers, state-of-the-art collision centers, and convenient Hertz rental facilities. We are proud to retail 12,000 vehicles annually through our dealership division, a testament to our unwavering commitment to excellence and customer satisfaction. Our dealerships consistently achieve top rankings and have garnered numerous awards both regionally and nationally, reflecting our dedication to outstanding service and operational superiority. Our success is rooted in a deep understanding of the automotive industry and an innovative approach to business. We are constantly evolving to meet and exceed market demands and customer expectations, ensuring a seamless car-buying and servicing experience. In this leadership role, I am focused on strategic growth, operational efficiency, and cultivating a culture of excellence that permeates every aspect of our business. We are not just selling cars; we are providing mobility solutions and creating lasting relationships with our customers.

Copeland VenturesFounder & Managing Director

Jan. 2013We specialize in marketing and martech consulting, focused on amplifying visibility and enhancing digital prowess. Our expertise encompasses both B2B and B2C marketing, with a keen focus on customer journey and funnel optimization. We are actively engaged in optimizing and launching campaigns across a diverse range of channels. These include content marketing, public relations, influencer marketing, SEO, SEM, social media advertising, email, SMS, display advertising, OTT/CTV, direct mail, print media, broadcast radio, television, and online affiliates. Our service areas typically include: - Full Stack Marketing & Strategy - Demand Generation - Product and Account-Based Marketing - Brand Experience - Direct-to-Consumer (DTC) - Product-Led Strategies - Web & Mobile Experiences We also have high proficiency in additional consulting areas such as: - Business Development Operations - Business Development Technology - Revenue Operations - Reporting & Analytics - Executive Hiring - Board Membership Our consulting verticals of experience are: - Advertising & Marketing - SaaS - Business Services - eCommerce - Automotive - Finance - Real Estate - Insurance - Multipoint Retail - Consumer Brands --- Our operated holdings include: - Polyplab - Saltwater Aquarium Supplements - CXO Demand - On-Demand Consulting - Fragment Fund - Real Estate Investing - *Launching* Riot Outdoors - *Launching* Townze AI - *Launching* Rival Response Current investments include: - Fundrise - Fractional REITs - Bitpay - Blockchain Payments - Epic Games - Gaming - Turo - Car Sharing - Anthropic - Claude AI - xAI - Grok AI - Greenlight - Vertical MSO Our previous exits include: - TableTennis.com - Ecommerce Leader - Fighter Paintball - Ecommerce Leader - Adcuda - Boutique Ad Agency - Rebound Returns - Revolutionizing Returns - UiPath Pre-IPO - RPA & Automation - Instacart Pre-IPO - Home Delivery - Reddit Pre-IPO - Social Media, News, More ---