Noor Bank -- DubaiMarketing Manager
Nov. 2011 - Sep. 2015DubaiHead the Marketing Communications function for the entire Noor Investment Group, which includes Noor Bank, Noor Takaful, Noor Trade and Noor Awqaf in Dubai, UAE.
• I was responsible for developing the strategy, planning and managing the execution of all the marketing communication functions including Advertising, Media Buying, PR, Digital and Social Media management, Events & Sponsorship, Website Content development and management.
• I played the key role in selecting and managing relationships with multinational vendors like Wolff Olins (Branding Consultants), Meltwater (Media Monitoring), Apco Worldwide (PR Consultants), OMD (Media Services), etc. for their respective services. • Managing relationship with all internal departments in the bank – Finance, Operations, Risk & Governance, Sharia and Internal Audit.
• I managed annual Marketing Budget of US$ 10 million with a key emphasis on cost control.