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Work Background
Head of Brand & Marketing
Banke International PropertiesHead of Brand & Marketing
Jan. 2025Dubai, United Arab EmiratesBrand & Marketing Strategy and Implementation via online mediums of Digital Marketing, Social Media, Podcast/Vodcast and SEO/SEM, and via offline channels of Print, Outdoor, Radio, Events & Roadshows, PR, etc.
Head of Brand & Marketing
Banke International PropertiesHead of Brand & Marketing
Jan. 2025
Client Service Director
Blueapple AdvertisingClient Service Director
Dec. 2017 - Jan. 2025UAE
Client Service Director
Blueapple AdvertisingClient Service Director
Dec. 2017 - Jan. 2025UAE
Client Service Director
Blue AppleClient Service Director
Nov. 2017 - Jan. 2025Dubai, United Arab Emirates
Founder & Brand Guardian
Tempring AceFounder & Brand Guardian
Mar. 2017 - Nov. 2017Mumbai Area, India
General Manager Marketing Services
Mohsin Haider Darwish LLC -- MuscatGeneral Manager Marketing Services
Oct. 2015 - Sep. 2016Muscat Governorate, OmanAppointed to set-up and manage the Marketing Services Company at the leading Omani group called Mohsin Haider Darwish LLC. Reporting directly to the BoD my responsibilities were: • Set up a centralized marketing services company • Guide the MHD group through their new rebranding • Liaison with the Directors of the business divisions and group companies for their respective marketing and advertising needs • Develop marketing plans and guide the consultant partners in executing them • Execute the marketing communications activities of Advertising, Media Planning, PR, Digital Media and events for the group companies • Maintaining synergy of design and content across all varied group companies • Managing the marketing budgets
Marketing Manager
Noor Bank -- DubaiMarketing Manager
Nov. 2011 - Sep. 2015DubaiHead the Marketing Communications function for the entire Noor Investment Group, which includes Noor Bank, Noor Takaful, Noor Trade and Noor Awqaf in Dubai, UAE. • I was responsible for developing the strategy, planning and managing the execution of all the marketing communication functions including Advertising, Media Buying, PR, Digital and Social Media management, Events & Sponsorship, Website Content development and management. • I played the key role in selecting and managing relationships with multinational vendors like Wolff Olins (Branding Consultants), Meltwater (Media Monitoring), Apco Worldwide (PR Consultants), OMD (Media Services), etc. for their respective services. • Managing relationship with all internal departments in the bank – Finance, Operations, Risk & Governance, Sharia and Internal Audit. • I managed annual Marketing Budget of US$ 10 million with a key emphasis on cost control.
Director Client Servicing
EidosDirector Client Servicing
Mar. 2009 - Aug. 2011Dubai, UAEI was Responsible for all clients’ business management and the general operations of the agency. Key client were Lifetsyle, 2XL Furniture & Furnishing store, Harman House, Shoemart, etc.
Group Account Director
The Classic Partnership AdvertisingGroup Account Director
Mar. 2007 - Oct. 2008Dubai, UAELed the Retail Group with a team of 5 client servicing professionals managing clients like the Al Rostamani International Exchange, Rasasi Perfumes, Easa Saleh Gurg Group’s Better Life and Benetton, Reef Mall, Al Zahra Hospital – Sharjah, Al Khaliji Commercial Bank - Qatar, Omniyat Properties, Al Ain Bottled Water, Grand Mills, Eros Group, etc. Reported directly to the CEO, my group was responsible for a business over AED 35million.
Account Director
M&C SaatchiAccount Director
Sep. 2003 - Jan. 2007Dubai, UAELed the Client Servicing department of 5 managing clients like Dubai Tourism & Commerce Marketing, Dubai Chamber of Commerce and Industry, LG Electronics, LG Mobiles, LG IT, Al Yousuf Motors’ brands Chevrolet, Yamaha, Daihatsu, Sharjah Ladies Club, Damac Properties, Cannon, BenQ, Emirates Islamic Bank, Habtoor Grand Hotel, Emirates Post, Mashreqbank, etc. Additionally I was also responsible for New Business Development and reporting was directly to the CEO and Managing Partner.
General Manger
Vyas Giannetti CreativeGeneral Manger
Nov. 2002 - Sep. 2003Mumbai, IndiaI was the General Manager of the agency leading a team of 24 comprising of the Creative, Client Servicing, Studio and Production departments. I was responsible for the operations of the agency with key focus to client management.
Account Director
Publicis IndiaAccount Director
Jan. 1993 - Dec. 1998Mumbai, IndiaThe client/brand portfolio I managed comprised of Goodknight Mosquito Mat, Hit Aerosol Insecticide, Tata Agni Tea, Kanan Devan Tea, Apollo Tyres, Alliance Capital, Tortoise Mosquito Coil, Pidilite Industries Ltd, Unit Trust of India, etc.
Sr. Account Executive
Everest AdvertisingSr. Account Executive
Jan. 1989 - Dec. 1991Mumbai, IndiaI was part of the prestigious and classified team managing the business of P&G. I managed the Vicks Cough Syrup brand.
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