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Work Background
Senior Manager - Perfomance Marketing
Publicis GroupeSenior Manager - Perfomance Marketing
Jul. 2024Beirut, lebanon• Working closely with upper management to have a clear view on the team structure. • Guide a team of SEA specialists, ensuring best practices and growth. • Track and optimize campaign performance to enhance ROI and Quality Scores. • Training teams on the Amazon & Google Advertising platform (MENA & France). • Oversee SEA budgets for maximum impact and efficient resource use. • Efficiently assigning the right talent and resources to each client (client tiering project). • Working on pitches and strategies to new potential clients.
Manager - Performance Marketing
Publicis GroupeManager - Performance Marketing
Jan. 2022 - Jun. 2024Beirut, Lebanon• Assist team members with SEA best practices and problem-solving. • Building efficient strategies to have a well-structured team. • Monitor and adjust campaigns to improve KPIs and ROI (Samsung & L’Oréal). • Training teams on the Amazon Advertising platform (MENA & France) • Implement SEA strategies to increase traffic, visibility, and conversions.
Senior Specialist - Performance Marketing
Publicis GroupeSenior Specialist - Performance Marketing
Feb. 2021 - Dec. 2021Beirut, Lebanon• Handling all search related activities in UAE and EU (Google Ads / Amazon Advertising / Criteo / Cdiscount) and optimizations for international clients (Samsung/Celio/Lindt/HP/Motorola/Lenovo/P&G). • Launched the first Amazon campaigns in the UAE within the Agency for P&G & Lenovo. • Optimized performance on retail campaigns to increase visibility, drive conversions and build loyalty. • Training teams on the Amazon Advertising platform (MENA & France) • Training new joiners into the team
Specialist - Performance Marketing
Publicis GroupeSpecialist - Performance Marketing
May. 2018 - Jan. 2021Beirut, Lebanon• Handling all Search activities (Google Ads / Microsoft Ads / SA 360 / Amazon Advertising / Cdiscount) and optimizations for international clients (MENA & France). • Worked on the launching of all P&G Amazon activities (search) in UAE. • Training new joiners on Amazon Advertising platform (MENA & France).
Sales Operations & Account management
ZomatoSales Operations & Account management
Mar. 2017 - Apr. 2018Beirut, Lebanon• Part of the team for launching of the “Online Ordering” Department in Lebanon • Taking care of the operational level of the online ordering department , making sure every condition is met in order to give restaurants access for online ordering. • Following up on clients with monthly meetings about their activities, giving them different plans in order to improve their performances, preparing their performance reports and assisting them with their needs.

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