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Work Background
Center for Community InvestmentDirector Of Communications
Jul. 2022Washington, District of Columbia, United States• Directed a staff of 3 and managed influence over P&L/budget execution worth $500K, establishing annual goals and performance measures through collaboration as a member of the Coordinating Committee/Senior Leadership Team.
• Pioneered a novel initiative to transform and modernize business practices across the organization by revising the website and implementing Salesforce integrations to drive increased efficiency, data transparency, and productivity.
• Leveraged data-based insights to supercharge engagement among selected audiences, leading to increased applications for specific programs by leveraging redesigned journey mapping, all while optimizing processes to ensure engagement growth.
• Operated on a national level as a critical change management evangelist, driving the adoption of multiple critical initiatives across content creation, technology modernization, and organizational cohesion, gaining accolades from staff for improved operations.
Digital Marketing Certificate Program at The George Washington University, School of BusinessBoard of Advisors, The George Washington University School of Business
Oct. 2021Washington DC-Baltimore AreaI'm honored to join this Council of diverse, innovative top-flight executives and support the faculty and program managers in delivering relevant offerings and strengthening the fundamental mission of The George Washington University School of Business Executive Programs by promoting the School’s goal of linking industry with academia to help ensure that the work is relevant and benefits the business community.
Center for Community InvestmentAssistant Director Of Communications
May. 2021 - Jul. 2022Washington, District of Columbia, United States• Supported an annual budget of $500K while overseeing 1 direct report, all while spearheading a comprehensive rebranding initiative (including the company logo), presenting changes to executive leadership to gain buy-in.
• Established a future-focused vision dedicated to modernization and increasing engagement, all while directing daily aspects of creative, digital, and multimedia projects through a full lifecycle of planning to execution.
• Leveraged key analytical tools to understand users and gain insights into content performance, driving overall optimizations.
Tax AnalystsEditor In Chief, Acquisitions and Engagement
Feb. 2021 - May. 2021Alexandria, Virginia, United States• Led the team and crafted strategies for articles, author relations, and social/video/podcast content, using data-driven insights to drive engagement across digital platforms.
• Launched engaging formats like "Tax Notes Talk" podcast and explainer videos, boosting online presence through the translation of complex tax topics into relatable content, fostering audience understanding.
National Association of Enrolled AgentsSenior Manager of Communication
Jun. 2019 - May. 2021• Directed communications strategy across all channels within a $200K budget, achieving ownership of P&L (revenue, production cost, advertising), all while leading a team of 2 direct reports, demonstrating leadership and financial accountability.
• Oversaw a complete rebranding initiative, including a new tagline, website redesign, and magazine facelift, all while launching a new member e-newsletter, resulting in increased brand engagement among industry professionals.
• Implemented a new marketing automation platform and strategy, streamlining processes and improving efficiency gains.
National Association of Enrolled AgentsManaging Editor
Aug. 2018 - May. 2019Washington D.C. Metro Area• Directed successful bimonthly magazine, weekly e-newsletters, and e-books, ensuring information delivery while managing creative teams and ensuring editorial content aligned with goals and organizational strategy.
• Boosted member engagement and generated non-dues revenue through high-quality content like e-books and targeted e newsletters, ensuring revenue growth and continued member satisfaction through value-added services.
T. Rowe PriceDigital Publishing Project Manager
May. 2017 - Oct. 2017Baltimore, Maryland Area• Served as the go-to resource for digital publishing across US Intermediaries Marketing and Global Business Solutions properties.
• Collaborated with internal and external agencies to develop content, identify website enhancements, manage development, and conduct user acceptance testing.
• Published content on the Financial Advisor/Intermediary website and MarketScene app using Adobe Experience Manager and coordinated with USI Marketing on digital campaign tactics and broader initiatives.
Wolters KluwerProduct Development Editor
Mar. 2015 - Dec. 2015Baltimore, Maryland AreaAccountable for all facets of product planning and evaluation, product development, and product support. Ensure timely delivery of manuscript/content and applications/platforms from author team/subject matter expert, and vendor and internal content teams. • Successfully managed dozens of projects concurrently with conflicting deadlines and ever-changing priorities; consistently met all project specifications, timelines, and budgets with a 100% customer satisfaction.
• Effectively evaluated customer feedback and delivered manuscript and art development plans aligned with market needs to drive market share growth. • Managed all acquisitions, marketing, and sales to promote and sell all products; developed consistent messaging and positioning to the customer.
ICMAE-Publishing Editor and Production Specialist
Apr. 2011 - Jan. 2015Washington D.C. Metro AreaManaged full project scope and editorial process; monitored production progress of all print publications, eBooks, digital reports, and other materials of ICMA Publishing. Served as Editor of the digital publication, InFocus Reports, and ICMA Publishing’s Online Bookstore Manager for www.icma.org; handled all site links, information, and pricing, as well as SEO strategies. • Implemented new processes that facilitated e-publishing of all materials; worked closely with internal graphic design team, eBook conversion vendors, and eBook distributors (retail and academic) for smooth transfer of documents amongst many digital platforms and providers. Converted/produced more than 100 eBooks in one year.
• Spearheaded the strategy, development, and implementation of ICMA Publishing’s presence in the e-publishing space, dramatically slashing previous time requirements and costs in producing essential local government information.
• Identified and corrected any deficiencies or invalid electronic metadata for maximum digital discovery.
• Identified ways to grow brand in e-publishing through academic institutions and a digital app version of ICMA’s flagship magazine, PM Magazine, for sale across various mobile devices.
• Maintained team’s section of SharePoint; created and updated topical library of archived digital publications; documented steps for editorial tasks associated with new digital product lines to create effective communication of processes.
• Functioned as a team member of a pioneering group created to capitalize on internal resources to implement Avectra’s netFORUM applications throughout the corporation.
NeighborWorks AmericaDevelopment Communication Writer
Jun. 2009 - Apr. 2011Aided Central Development Team in the production of fundraising materials, marketing, and communication tools that included websites, brochures, e-newsletters, presentations, proposals, annual reports, and stewardship reports for major and principal gift level prospective donors. • Traveled to at-risk communities for Loan Modification Scam Alert campaign (NY, MD, NJ and FL); interviewed homeowners and drafted articles on impact of campaign and shared stories of scams that had targeted their communities to educate homeowners.
• Effectively reviewed and recommended applications for the $360M congressionally mandated National Foreclosure Mitigation Counseling grant program, which provided ongoing development and implementation of training nationally to enhance workforce effectiveness and ensure that established procedures, systems, and programs were effective and compatible.
NeighborWorks AmericaWeb Production/Social Media Specialist
Apr. 2008 - Jun. 2009Washington D.C. Metro AreaCreated and published content for web pages, blogs, Facebook pages, Flickr feeds, and e-newsletters with various content management systems and applications. • Improved customer service by redesigning internal and external web pages; increased reports for website traffic and e-newsletters to a monthly/quarterly schedule.
• Developed SEO strategies that increased visibility by 100%.
AIIMAssociate Editor/Special Projects Manager
Feb. 2006 - Nov. 2007Washington D.C. Metro AreaWrote and edited articles and white papers that addressed trends, new products, and technologies in the enterprise content management industry for IT managers and end user organizations. • Drafted/edited content and coordinated production and distribution of AIIM E-DOC Magazine and three e-newsletters delivered to approximately 20,000 members.
• Maintained complete and up-to-date inventory of marketing materials ensuring the current material was available. EARLY ROLE as Junior Editor/Technical Analyst, Congressional Quarterly Press.
UNITED PRESS INTERNATIONALMarketing Associate
Mar. 2005 - Nov. 2005 Content management of corporate website, including writing and updating promotional material, arranging for translations, adding pages and links, and managing internal and external design and implementation.
Creation of promotional materials and marketing collateral to support sales team. Producing product descriptions for internal and external clients.
Monitor usage and publication of UPI content. Track clippings, collect and analyze customer and partners usage reports.
Assist in identifying sales leads, creating sales lists, and tracking leads.
Gather market information and competitive intelligence.
Creation and distribution of press releases.
Arrange media partnerships to sponsor journalists and place them in shows and public forums. Arrange media buying for UPI ad placement.
Coordinate, file and assist in the organization of the department.
CONGRESSIONAL QUARTERLY PRESSJunior Editorial/Technical Analyst
Mar. 2003 - Mar. 2005 Conceptualized designs for a new line of CD-ROMs, designing corresponding websites, splash pages, CD covers and labels. Edited, coded and prepared geographic maps for http://library.cqpress.com, a website winning the AAP PSP Electronic Social Science Award. Conceptualized designs for corresponding websites of textbooks.
Contributed to content development for online channels, providing support to the Electronic Product Development Unit. Drafted press releases for the Director.
Reported to the Director, collaborating on project scheduling and accounting processes. Ensured website functionality, performing Quality Assurance, tagging and testing websites. Revamped websites, editing and updating website material in electronic databases. Supported website developers, preparing requirements, assisting with the writing of documentation and the improvement of product designs. Performed XML markup for content development.
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