Rey Palmero

Commercial Strategy Executive @SGWS

Executive CoachAdvisorBusiness Development ManagerSales ManagerAccount ManagerConsultingSales & BizDev

Rey Palmero is a dynamic Commercial Strategy Executive at Southern Glazer's Wine & Spirits (SGWS), where he spearheads innovative market strategies to drive growth and profitability. With over a decade of experience in the beverage industry, Rey has a proven track record of elevating brand presence and expanding market share. His keen analytical skills and creative approach have led to successful partnerships and groundbreaking product launches. Rey holds an MBA and a Masters in Applied Psychology, and is passionate about mentoring emerging leaders in the field.

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Work Background

Director, Commercial Strategy, American Liberty Division

Southern Glazer's Wine & SpiritsDirector, Commercial Strategy, American Liberty Division

Mar. 2025United States (17 Open Markets, 17 Control Markets)

Director, Trade Development, Atlantic Corporate Division

Southern Glazer's Wine & SpiritsDirector, Trade Development, Atlantic Corporate Division

Mar. 2024 - Mar. 2025United States (28 Open Markets, 13 Control Markets)

Director, Commercial Operations, Atlantic Corporate Division

Southern Glazer's Wine & SpiritsDirector, Commercial Operations, Atlantic Corporate Division

Sep. 2022 - Mar. 2024United States (28 Markets)

Supply Chain Relationship Manager, Atlantic Corporate Division

Southern Glazer's Wine & SpiritsSupply Chain Relationship Manager, Atlantic Corporate Division

May. 2021 - Sep. 2022United States (28 Markets)

Business Development Manager, American Liberty Division

Southern Glazer's Wine & SpiritsBusiness Development Manager, American Liberty Division

Dec. 2017 - May. 2021Miami, Florida

Portfolio Manager, American Liberty Division

Southern Glazer's Wine & SpiritsPortfolio Manager, American Liberty Division

May. 2015 - Dec. 2017Florida Keys

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