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Work Background
Gerente de cuenta
Modum I Estrategia+ComunicaciónGerente de cuenta
Mar. 2023 - Mar. 2025Bogotá, Distrito Capital, Colombia
Asesor de Comunicaciones - Despacho del Alcalde
Alcaldía de CúcutaAsesor de Comunicaciones - Despacho del Alcalde
Dec. 2022 - Mar. 2023San Jose de Cucuta, Norte de Santander, ColombiaAsesor del Despacho del Alcalde y la Secretaría Privada, encargado de: Reforzar y apoyar la estrategia de comunicaciones del Alcalde para el último periodo de la administración, destacando los hitos e identificando mayores oportunidades de acercamiento a sus grupos de interés. Fortalecer la relación con medios de comunicación nacionales, periodistas y líderes de opinión.
Master's Internship
EvercomMaster's Internship
Nov. 2021 - Apr. 2022Madrid• Preparation of press reports for clients in the energy sector. • Part of the design and execution team of webinars for the division's clients. • Responsible for the preparation of press releases, follow-up of media publications and preparation of social media calendars.
Identity Leader
Dafiti Group LATAMIdentity Leader
Feb. 2020 - Nov. 2021Bogotá• Support the creation and development of the internal and external positioning strategy of Dafiti Group as an employer brand, seeking to strengthen its reputation. • Coordinate the company's relationship with the media and other stakeholders in Argentina, Chile and Colombia, centralizing the management of the regional external communications agency. • Head the company's Sustainability group in Colombia and consolidate the approach with foundations and NGO's to carry out volunteer activities. Achievements: • Built the link between the company and the Cerros de Bogotá Foundation to carry out the first volunteer sessions in Sustainability in which 50% of the Dafiti team in the country participated. • Achieved the inclusion of company spokespersons in the Caracol TV news report on the development of the first VAT-Free Day in the country. • I achieved, along the communications team in the region, an adhesion of more than 95% in the 2020 - 2021 climate surveys through rigorous follow-up and fluid communication with the directors of the operations and administrative areas.
Senior Consultant
FTI ConsultingSenior Consultant
Sep. 2018 - Feb. 2020Bogotá• Develop corporate communication strategies, crisis communication management, reputation building, and brand positioning with media, authorities and other stakeholder groups for companies in the telecommunications sector. • Perform public policy analysis and development of strategic documents for government outreach and stakeholder relations. • Design and support the execution of government relations strategies and projects for companies in the financial and technology sectors. • Build public affairs and communications strategies for clients in the food, financial and technology sectors. Achievements: • Played a relevant performance in the initial proposal for the association of companies in the app sector in Colombia. • Led a research on Smart Cities in Colombia for a very relevant client in the international financial sector. • I achieved a promotion to Senior Consultant thanks to my performance during the first year and leadership in the organization of the most important regional event for one of the firm's clients.
Consultant
FTI ConsultingConsultant
May. 2017 - Sep. 2018Bogotá• Support the development and execution of communication strategies, crisis communication and corporate reputation management for companies in the food and public-private sectors. • Support One Young World's 2017 communications for the Bogota Chamber of Commerce. • Develop press releases, corporate statements and databases for internal use and to communicate brand milestones to stakeholders. Achievements: • Led, together with the team of consultants, the management of the most important event at regional level for one of the most relevant clients of the company at that time, achieving a massive attendance of regional and national media and opinion leaders. - Participated in the volunteer activities of the foundation of a very important construction company at national level, attending the transformation of the public space.
Professional for International Cooperations Funds
Ministry of GovernmentProfessional for International Cooperations Funds
Aug. 2016 - May. 2017Bogotá• Designing and implementing the project "Participative Construction of a Protocol for Integral Care of Body Transformations for Trans People" where I coordinated the management of funds from the Embassy of the Netherlands to improve the quality of life of the Trans community in Colombia. • Develop communication strategies related to the management of international resources for other national entities. • Manage the relations of the International Resources Management Group with Diplomatic Missions and cooperation agencies. Achievements: • I led the presentation discussions of international cooperation projects of the human rights area of the ministry to the Embassy of the Netherlands. • I worked together with the human rights team of the ministry and the Trans community of Bogota in sessions to learn about their position regarding their rights and welfare.
Contractor - Planning Advisory Office
Ministry of GovernmentContractor - Planning Advisory Office
Nov. 2015 - Aug. 2016Bogotá• Formulate government plans for the municipalities most affected by the armed conflict in Colombia (ZOMAC). - Support the strategy to strengthen the government's institutional presence in the municipalities most affected by the armed conflict in Colombia. Achievements: • I participated in the team responsible for the planning and execution of meetings with the mayors of more than 50 municipalities in Colombia mostly affected by the armed conflict, personally listening to their requests to the Ministry of the Interior and the National Government.
Intern
Ministry of Foreign Affairs - Colombian Embassy in ChileIntern
Feb. 2015 - Aug. 2015Santiago, Chile• Prepare official embassy documents for other diplomatic missions. • Consolidate databases for internal use of the embassy. • Drafting documents to support the work of Colombian diplomatic personnel accredited in Santiago de Chile.

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