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Network Power<100 people
Roles
๐Ÿ’ฌ66%
Customer Service
๐Ÿ–‹๏ธ66%
Copywriting
๐Ÿ’ธ33%
Marketing
Geos
Work Background
Art Director
Cheil WorldwideArt Director
Jan. 2024Jakarta Metropolitan Area๐Ÿ”น Conceptualize and design high-impact visual campaigns for Samsung TV across multiple platforms, including OOOH, digital, print, and in-store displays. ๐Ÿ”น Collaborate closely with copywriters, marketers, and product teams to ensure cohesive storytelling and brand messaging. ๐Ÿ”น Maintain and elevate Samsungโ€™s brand identity by creating designs that reflect the latest trends while staying true to the brandโ€™s core values. ๐Ÿ”น Ensure all visual content meets quality standards and aligns with Samsungโ€™s marketing strategies and campaign goals. ๐Ÿ”น Stay updated on the latest industry trends, competitor activities, and emerging technologies to keep Samsung TV campaigns innovative and competitive.
Art Director
Future Creative Network (FCN)Art Director
Jul. 2022 - Jan. 2024Jakarta, Jakarta, Indonesia๐Ÿ”น Handle clients: Mitsubishi Motors, Ruparupa, Citi Bank, Seva, Unilever, Tecno, and Nestle. ๐Ÿ”น Lead the creative development and visual execution of campaigns for multiple brands across automotive, e-commerce, banking, and FMCG sectors. ๐Ÿ”น Conceptualize innovative design ideas that align with each brandโ€™s identity and marketing objectives. ๐Ÿ”น Collaborate closely with copywriters, strategists, account managers, and clients to create integrated and effective campaigns. ๐Ÿ”น Provide guidance, Manage and oversee multiple projects simultaneously, ensuring timely delivery and high-quality output.
Creative Lead
Habitate JakartaCreative Lead
Nov. 2021 - Jan. 2022Jakarta, Jakarta, Indonesia๐Ÿ”น Led all creative direction and design needs for the restaurant, from branding to event-specific materials. ๐Ÿ”น Designed and produced print collaterals including menus, table tents, event posters, packaging, and promotional materials. ๐Ÿ”น Supported end-to-end visual requirements for in-house events, collaborations, and seasonal campaigns. ๐Ÿ”น Ensured consistent brand identity across all visual outputs, both online and offline. ๐Ÿ”น Worked closely with marketing and operations teams to deliver timely and effective design solutions that enhance customer experience. ๐Ÿ”น Managed vendor coordination for high-quality print production and material sourcing.
Art Director
Pantarei CommunicationsArt Director
Aug. 2019 - Nov. 2021Jakarta Metropolitan Area๐Ÿ”น Led creative direction and visual execution for a wide range of clients in banking, FMCG, and state-owned enterprises (SOEs). ๐Ÿ”น Developed integrated campaign concepts across digital, social, and traditional media platforms. ๐Ÿ”น Collaborated cross-functionally with copywriters, strategists, and account teams to ensure ideas were aligned with business goals and brand voice. ๐Ÿ”น Supervised design teams and maintained high-quality output under tight timelines. Handle clients: TMRW by UOB Bank, Milk Life, GPN, PTPN (National Plantation Company).
Junior Art Director
Magnus Digital IndonesiaJunior Art Director
Mar. 2018 - Aug. 2019๐Ÿ”น Assisted in the creative development and execution of digital and integrated campaigns for leading brands and government institutions. ๐Ÿ”น Collaborated closely with senior art directors, copywriters, and digital strategists to deliver high-impact visual content. ๐Ÿ”น Ensured visual consistency and brand integrity across various platforms including social media, websites, and digital ads. ๐Ÿ”น Contributed to brainstorming and conceptualization sessions, turning ideas into compelling visual assets. ๐Ÿ”น Handle clients: BNP Paribas, Ministry of Tourism and Creative Economy, Frisian Flag, Djarum Super MLD (Tobacco)
Creative Designer
Docotel GroupCreative Designer
Jan. 2017 - Jan. 2018Jakarta, Indonesia๐Ÿ”น Designed and developed visual materials for both external clients and internal company initiatives within the tech and digital ecosystem. ๐Ÿ”น Handled creative needs for government-owned national banks and public sector clients, delivering designs that met institutional standards and compliance. ๐Ÿ”น Created a variety of assets including infographics, pitch decks, reports, social media visuals, and branding collateral. ๐Ÿ”น Produced and edited internal video contentโ€”including company profiles, explainer videos, and training materials. ๐Ÿ”น Developed motion graphics and animated content to enhance storytelling and engagement across digital channels. ๐Ÿ”น Collaborated closely with developers, marketers, and communication teams to ensure creative consistency and clarity. ๐Ÿ”น Maintained and evolved the internal branding of Docotel Group, ensuring visual alignment across all departments and platforms.
Graphic Designer
Hard Rock FMGraphic Designer
Jan. 2016 - Jan. 2017Bandung, West Java, Indonesia๐Ÿ”น Started my creative career supporting the marketing team in executing daily visual needs for radio promotions and campaigns. ๐Ÿ”น Designed digital assets for social media postings, event teasers, on-air promotions, and partnership content. ๐Ÿ”น Assisted in maintaining consistent visual identity across all digital touchpoints in line with Hard Rock FMโ€™s brand tone. ๐Ÿ”น Collaborated with the marketing and content teams to create visually engaging assets that drive audience engagement and listenership. ๐Ÿ”น Gained hands-on experience working in a fast-paced media environment with real-time campaign deadlines.

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Muhammad Yusuf as Sr. Graphic Designer
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