SUMMARY
Versatile and results-driven Marketing and Brand Leader with over 12 years of experience across oil & gas, operational consulting, professional networking, industrial manufacturing, and commercial furniture industries. Proven success in brand positioning, brand development, marketing strategy, go-to-market execution, social media growth, event marketing, and through both digital and traditional marketing channels. Demonstrated ability to craft and execute comprehensive marketing strategies that drive brand growth, generate revenue, and enhance customer engagement. Expert in leading cross-functional teams, managing trade shows at scale, rebranding and brand evolution initiatives, and more. Adept at translating complex technical concepts into compelling content and campaigns that resonate with target audiences. Advanced and expert skills in a wide range of software tools including Adobe Creative Suite, MS Office, Salesforce, WordPress, and major CRM/ERP platforms.
KEY ACHIEVEMENTS
Go-to-Market Leadership:
Spearheaded a go-to-market campaigns for an operational consulting firm that resulted in an 85% YoY revenue increase, a 90% growth in new client accounts, and a 30% boost in proposal-to-project conversion rates. Leveraged integrated digital and traditional strategies to build brand authority, grow social media impressions by 1300%, and lead the industry in LinkedIn engagement rate.
Brand Elevation & Market Expansion:
Led a brand repositioning initiative for a contract furniture company that improved hospitality market perception and unlocked opportunities with major hotel groups, while maintaining a strong market share among multiple economy brands.
Product Marketing Excellence:
Directed product marketing and management strategies that drove over 1000% growth in market share and revenue for an international drilling equipment manufacturer for the North America market.More...
Blaine Bateman
Founder/Chief Data Scientist@EAF LLC
Verified
Mr. Bateman leads EAF, consulting in business analytics/machine learning, strategy & market analysis; w/40+ years int'l experience. He graduated w/Special Honors in ChE & later Cert. in Quality Mgmt. (CU Boulder) & Machine Learning (Stanford/Coursera). Experience includes US govt. R&D, several start-ups & 13 years with Laird (Global VP Mktg. & others). Statistics, Machine Learning, Electronics, Automotive, Antennas/RF; Strategy, Bus. Dev., and Product Dev. 18 patents in Instruments, Antennas, and RF Design.More...