Vira Fishing Equipment Ind Co LtdVice General Manager
Nov. 2003 - Aug. 2008Istanbul, TurkeyReporting to the General Manager and board at the same time, as a shareholder. Company concentration was on outdoor products including fishing, camping and diving equipment. Built up from scratch and managed own brands, with new-built collection of goods. Created and executed the successful business plan, managed procurement, marketing, and collection creation. Designed every single product, its packing and systematic SKU creation, designing & creating the prints and texts on the product and marketing texts. Marketing, foreign trade, corporate communication, social responsibility projects (see under Volunteering title in my profile) , HR, IT, internet presence, retail chain store creating, online store creating (see under Projects title) product managing, agency negotiations, category management, collection building and managing, OEM producing in China and Asia.