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Work Background
GTM StartersMarketing and GTM Consultant
May. 2023California, United StatesAt GTM Starters, I help startups transition from stealth to scale by leveraging strategic go-to-market (GTM) approaches and optimizing marketing, operations, and sales functions. Drawing on best practices in STM strategy, lead generation strategy, brand strategy, and content strategy, I enable companies to achieve rapid, impactful growth. With a focus on AI-driven marketing, workflow optimization, and alignment of people, processes, and technology, I create tailored solutions that empower startups to establish solid foundations and accelerate their market impact.
CyoloCMO
Jun. 2022 - Oct. 2023
MedigateVP of Marketing
Jan. 2018 - Jun. 2022San Francisco Bay Area
Marketing MindsOwner, Lead Marketing and Business Consultant
Mar. 2010 - May. 2018San Francisco Bay AreaResponsible for all aspects of a marketing strategy, including: building global relationships, developing strategies, defining the go-to-market approach, storytelling, messaging and solution creation, internal and external communication, web presence, execution sales enablement tools and working with operations to drive results-led metrics and reporting. Sample Projects/Clients:
- Led the marketing strategy, plan and asset development for an HIE (Health Information Exchange) start-up in the United Arab Emirates.
- Helped establish a Corporate Social Responsibility program for a young IPO company in Silicon Valley.
- Helped develop industry marketing best practices and strategic execution of campaigns for a Fortune 100 company.
- Created and executed the marketing strategy and all marketing campaigns for Cisco’s Healthcare Services practice Helped grow their business 50% beyond projection in first three years. Helped establish healthcare partnership with Apple and led the joint marketing efforts.
- As part of a four-person marketing team, developed Cisco’s Sports and Entertainment business from inception to a significant financial contributor to Cisco’s top line, growing the business 150% year-over-year.
- Delivered compelling marketing programs for SonicWALL’s healthcare, retail, government, finance and education verticals which increased market share and brand metrics.
Cisco SystemsGlobal Marketing Lead - Healthcare
Mar. 2000 - Mar. 2005San Jose, CAResponsible for creating and leading integrated marketing campaigns to support revenue and business goals. Work with executives and lead cross functional team to execute successful product launches, press conferences, customer and partner events, etc. Create compelling messaging, content and deliverables to promote brand, drive awareness and increase sales. Manage creative vendors to support the development of world-class marketing collateral and programs. - Led marketing team which took Healthcare from the number seven vertical to number one
- Developed global messaging and framework for John Chambers to present at global industry events
- Established the first global healthcare care customer council with key customers that provided direction and feedback on Cisco’s future product and program development
- Aligned with partner marketing organization to create partnerships with key medical software companies - Designed and deployed a healthcare patient suite in the Executive Briefing Center to demonstrate the benefits of Cisco’s technology throughout the patient journey
- Rolled-out “Total Solution” technology demos across the U.S.
- Created and executed integrated programs focused on HIPAA, nurse productivity and imaging designed to generate $100M dollars in revenue
- Led the development and creation of materials to enhance Cisco’s penetration of the healthcare market, including advertising, direct marketing, print collateral, CD's, web, seminars, tradeshows and events Received two Marketing Excellence Awards from John Chambers Other position held: Field Marketing Manager, Midwest
Responsible for all aspects of program management, including marketing, communications, training, reporting and development. Worked cross-functionally with Cisco, channel partners, solution partners, Cisco field and customers to deliver multiple programs and projects, resulting in nearly $475M in revenue and $25M cost savings.
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