Aqua Restaurant GroupMarketing Executive
Oct. 2015 - Sep. 2016- Develop and execute a wide variety of marketing campaigns for 13 restaurants including food product launch, brand co-operation - Grow and sustain the brands by formulating brand messages and strategies - Draft media alert and generated positive media coverage (HK Tatler, Times Out, BBC GoodFood) - Manage the company website as a βgate keeperβ by ensuring all the contents are up-to-date and accurate - Send out EDM to 13 databases which include more than 50,000 customers - Arrange and design all kinds of advertisement for all brands through Google Adwords, Facebook Adverts, Yahoo Ads, Open Rice, Table Map, DianPing and WeChat - Manage communuciation on Facebook, Instagram, Open Rice, Tripadvisor, Google panels as well as Google Map - Work closely with the Art Director by providing creative brief for every marketing campaign - Liaise with external printers on a regular basis to ensure deadlines are met and marketing collateral is printed to the highest quality - Generate all kinds of marketing reports including Google Analytics Report, EDM Click Rate Reports, Online Social Media Reports and Advertistiment Reports - Participate in various ad-hoc projects