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Network Power<100 people
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🔥100%
Startup Founder
💸100%
Marketing
✔️100%
IT
Geos
🇬🇧100%
United Kingdom
Work Background
RSSBCommercial Marketing Manager
Oct. 2022
Speakers CornerHead Of Marketing
Apr. 2018 - Jul. 2022London, England, United KingdomFull marketing responsibility across all channels, offline and online. Brand guardian, both design and tone of voice, across all communications. Line management responsibility. Stakeholder management. Lead contact for PR, website developer and SEO agency relationships. New product development.
The Development NetworkSenior Marketing Manager
Nov. 2016 - Apr. 2018London, United KingdomThe Development Network creates customer centric conferences, exhibitions, seminars and webinars dedicated to the defence and passenger ship marketplace. Each event provides analysis and briefings on global requirements, stimulating end users to network with sponsors therefore providing a platform to display capabilities and solutions. Please visit http://www.tdnuk.com/ to find out more about what we do.
Institution of Mechanical EngineersKnowledge Transfer Marketing Manager
Nov. 2015 - Nov. 2016As marketing manager for the marketing and design team within the Knowledge Transfer department at the Institution of Mechanical Engineers, I managed a team of 4 delivering over 120 events a year. Our events programme is a mix of free to attend lectures, as well as a number of paid technical seminars and conferences. The marketing team delivered campaigns utilising the entire marketing mix with a strong emphasis on all digital channels. We increased the return on investment through our campaigns and attract senior decision makers within the mechanical engineering community to our events programme. My main duties involved direct line management, strategic oversight of marketing campaign plans, building and maintaining key media relationships, delivering processes to run efficient marketing campaigns and liaise with key stakeholders, both internal and external. I also sit on the Knowledge Transfer Management Team.
Media 10 LtdSenior Marketing Manager - Trade
Jul. 2015 - Nov. 2015I led a team of 9 marketers delivering extensive marketing campaigns to a B2B audience. I introduced new marketing channels, particularly within PPC, as well as a highly segmented marketing campaign across 9 different industries under one umbrella brand. Our biggest achievement was leading a new marketing team to deliver the UK Construction Week launch marketing campaign which united 55,000+ construction professionals across 4 halls of the NEC, Birmingham. We delivered a 11 week marketing campaign using all channels, including radio and billboard advertising, as well as 3 days of interactive content during the event itself.
Informa Telecoms & MediaHead of Marketing - Informa Telecoms and Media
Mar. 2014 - Jul. 2015Head of Marketing within B2B Telecoms, LTE, Broadband and VSAT industries with 2 direct reports. Key achievements so far: - Implemented launch marketing campaign delivering £170k+ revenue from a £11,000 budget - Produced new product pricing structure in line with research generating £300k+
- Delivered 30% increase in lead generations year on year with reduced budget increasing ROI
- Introduced social media PPC campaigns, using Twitter’s new PPC model and LinkedIn PPC and Sponsored Updates with 1.5-2% engagement rate
- Devised integrated content marketing plan increasing website traffic by 2%
- Increased average email open rates by 1.25% Key Responsibilities - Planned and executed integrated marketing campaigns creating segmented copy - Budget management across the portfolio, signing off spend and managing forecasts - Regular reporting of campaign progress and forecasting of expected revenue on weekly basis
- Direct management of 2 reports – one assistant and one manager – coaching, mentoring and assessing development plans and workloads
- Implemented client marketing support, providing marketing collateral, support, lead generation and reporting
- Devising and promoting customer marketing propositions to industry in line with research
- Building internal and external stakeholder relationships
- Management of external PR Agency and internal content editorial teams
Clarion EventsMarketing Manager
Sep. 2012 - Mar. 2014Putney Bridge, LondonMarketing Manager with one direct report within B2B - security, forensics and emergency healthcare markets. - Led new marketing team to increase 9% visitor acquisition year on year, reducing cost per acquisition from £11.74 to £10.69 - Implemented new launch marketing campaign helping to generate over £250k in new business
- Increased website traffic by over 10% year on year through content marketing and PR strategy
- Produced a 20% increase in sales lead generations during the summer of 2013 Key Responsibilities - Planned and executed integrated marketing and PR campaigns using entire marketing and PR mix - Work with key stakeholders and external agencies to drive brand and product development
- Client marketing management and support
- Direct line management for a marketing executive - Responsibility for marketing budget and forecasting
- Conduct yearly research to identify KPI's
UBMMarketing Manager (Promoted from Senior Marketing Executive June 2011)
Jan. 2010 - Sep. 2012I was the marketing manager with 2 direct line reports within B2B - security and fire protection markets, both UK and International. Key Achievements - UK segmented marketing campaign increased lead acquisitions of security end users by 25% - Launched marketing campaigns in Nigeria and Saudi Arabia helping to generate £500k+ of new business
- Increased website traffic by 8% - Developed mobile app which had 11000+ downloads and generated extra £6k revenue - Managed social media campaigns increasing the @IFSEC twitter following from 300 to over 3,500. - Increased lead generation conversion levels via segmented PPC & re-marketing campaigns by 2%
- Implemented client marketing support programmes
Centaur CommunicationsMarketing Executive
May. 2007 - Jan. 2010I was the Marketing Executive reporting to a marketing manager with full marketing campaign responsibility within B2B and B2C self-build and home improvement markets. Key Achievements and Responsibilities Increased ticket sales revenue by £20k
Executed launch marketing campaign helping to generate in excess of £250k+
Managed and implemented segmented marketing campaigns Worked with external agencies to execute campaigns on time and to budget.
Database management.
Centaur CommunicationsMarketing Assistant
May. 2007 - Nov. 2008I joined as a marketing assistant and worked across multiple B2B industries including Business Travel, Logistics, Online Marketing, Market Research and many more. My key role was to support the marketing team with: - Production of marketing collateral - print and online
- Liaise with design teams and internal teams collating feedback, amends and so forth
- Write copy for email, direct mail, print ads and online marketing
- Obtain quotes from 3rd party suppliers
Government of Dubai, Department of Tourism and Commerce MarketingAdministration Assistant
Aug. 2005 - May. 2007Key Achievements and Responsibilities Direct mail campaign to travel agents inviting them to attend various familiarisation trips Organised production and implementation of the “Dubai Newsletter” Responsibility for organising a joint familiarisation trip with Costa Cruises to Copenhagen.
Copywriting across the marketing mix supporting the wider team
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