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Work Background
Head of Marketing Operations & GrowthHead of Marketing Operations & Growth
Jul. 2023Head of Marketing Operations & Growth•Led a full-funnel marketing strategy, contributing 20% to company revenue.
•Launched multi-channel campaigns across SEO, PPC, paid social, and programmatic.
•Drove cross-functional alignment between marketing, sales, and product.
•Oversaw website relaunch, content strategy, and campaign operations.
•Mentored a team of 6 and helped embed performance KPIs across departments.
Head of Marketing Operations & GrowthHead Of Marketing Operations
May. 2022 - Jun. 2023Amsterdam, North Holland, Netherlands
Penfield DigitalSolutions Architect
Feb. 2022 - Jun. 2022Amsterdam, North Holland, Netherlands
International Marketing Communications ManagerInternational Marketing Communications Manager
Apr. 2020 - Feb. 2022International Marketing Communications Manager•Owned global campaign planning and demand generation, driving higher funnel performance through better segmentation and messaging.
•Implemented a marketing tech stack (Marketo, MS Dynamics), enabling global visibility into funnel KPIs and CAC metrics.
•Conducted persona and market research to drive alignment on persona/ICP messaging with sales and product management
•Defined and executed global brand repositioning in collaboration with senior leadership
•Created and managed a global content strategy across blog, social, and creative assets
•Led and developed a cross-functional team across communications, digital, design and analytics
Marketing Manager -Europe (a.i.)Marketing Manager -Europe (a.i.)
Aug. 2019 - Jan. 2020Amsterdam Area, Netherlands• Directed PR and content strategies to strengthen corporate identity and employer branding across European markets.
• Developed and monitored digital marketing strategy with focus on paid social and search
Marketing Strategist-FreelanceMarketing Strategist-Freelance
Jan. 2019Amsterdam, North Holland, Netherlands• Deliver consulting and guidance on content strategy, branding, marketing, and digital growth, directly contributing to goal attainment to different B2C and B2B clients based in Europe and the US. • Designed and implemented Martech solutions, including marketing automation and data integrations
SignifyGlobal Trainer-Assignment - Public (outdoor) lighting systems
Nov. 2018 - Jul. 2019Eindhoven Area, NetherlandsDevised, re-structured, and deployed commercial and technical training curriculums. Engaged and offered exceptional coaching sessions, involving usage, installation, and programming of hardware, software, and API’s. Headed functions involved in commercial and technical activities and on-boarded new hires and partners/distributors.
SignifyProduct management (Assignment)
Jan. 2018 - Dec. 2018Eindhoven Area, NetherlandsPlayed an integral role in the development and launch of a new product line by performing market analysis and handling business case development, pricing strategy development, and revenue projections
SignifyGlobal Marketing Communications Manager - Signify (formerly known as Philips Lighting)
Jan. 2016 - Dec. 2018Eindhoven en omgeving, Nederland• Designed and implemented integrated marketing campaigns globally
• Contributed to the global brand roll-out and company name change through innovative ideas and acting as the global brand guardian for relevant segments • Devised and launched a technology-focused thought leadership program
• Directed planning and development of sales enablement tools and digital content
Philips LightingB2B Marketing Assistant
Jul. 2015 - Dec. 2015Eindhoven en omgeving, Nederland• Supported, managed and deployed segment marketing activities (online & offline campaigns, communication plans, publications)
• Developed and communicated segment and system messaging and value propositions
• Collaborated with global and local functions such as global product, segment and local marketing teams
• Developed segment and product specific commercial materials such as sales collaterals and digital assets
• Coordinated the local adaption of commercial materials
• Monitored best practices/trends and competitor activities related to segment/product positioning & communications
Philips LightingProgram Activation & Key Account Management Support
Dec. 2013 - Jun. 2015Eindhoven en omgeving, Nederland• Was responsible for introducing and deploying new channel partner program globally
• Acted as the single point of contact for the country/regional owners of the program
• Created reports on the performance of country organizations with regards to revenue, and partner profiles
• Participated in product launches including activities like development of commercial and training materials
• Established and maintained relationships with key customers
Philips LightingProject Manager
Feb. 2013 - Dec. 2013Eindhoven en omgeving, Nederland• Worked strongly together and supported the job of content owners and learning specialists
• Briefed and worked with external agencies with regards to new learning content development
• Managed the end-to-end process of content development, from planning till deployment
• Managed and instructed outsourced teams
• Presented results and progress of projects to higher management
• Was the single point of contact for local/country organizations
• Was responsible for the execution of marketing plans in the area of content, social media and search engine marketing
Zeropoint.ITMarketing & Communications Trainee
Sep. 2012 - Jan. 2013Paal, Belgium• Created as well as kept website content up-to-date
• Managed outsourced website developers with regards to content management • Conducted market researches, analysed the needs of target audience in relation to the services of the company and came up with recommendations accordingly • Analysed the characteristics of the most relevant online marketing tools such as social media, search and content marketing and also started using the different platforms and carrying out activities accordingly, for instance wrote engaging articles, advertorials on different online platforms
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